With the continuous development of the sanitary ware industry, sanitary ware companies have also made continuous progress. Therefore, the international competition is even more severe. With the participation of foreign giants, the sanitary ware industry in China is facing more severe challenges.
Foreign brands use sophisticated business models to plunder the Chinese market representative brands: TOTO, Kohler, Lejia, Ina, Leyi. “Foreign companies to China to develop, as long as they bring funds, models come over. They invest in China, production of sanitary products The products are complete in variety and rich in variety; then in marketing, they position the high-end market, continue to erode and radiate throughout China, similar to the war of aggression, using Chinese talent, Chinese resources, and production of their products. Grab the market in ** countries, make Chinese money, and ** China's enterprises. This is an economic war and a plunder by the market." Talking about the development of China's sanitary ware industry in recent years, especially foreign brands quickly seize the market, It made the industry entrepreneurs uneasy.
Before 2003, Kohler dominated the high-end market of Chinese sanitary ware. During the period from 2003 to 2007, TOTO had risen to the fore and formed the situation of TOTO, Kohler, and American Standard. At present, foreign brands active in the domestic market mainly include Japan’s Toto, Ina, American American Standard, Kohler, Moen, Derda, Germany’s Hansgrohe, Duravy, Leyi, GROHE, and Spanish music. Home, and domestic brands such as Wrigley, sales also reached 1.2 billion yuan, can compete with TOTO and other international brands, the Chinese sanitary ware market by the individual foreign brands to control the market situation is changing, the competition is fierce.
It is reported that before entering the Chinese market, these foreign brands have experienced more than one hundred years of development, and the business operation model has matured. For example, TOTO has a share of about 70% in Japan, and Kohler has a market share of about 40% in the United States.
“Whether it is the mode of producing products, the mode of market research, the mode of space, the mode of channel outlets, the mode of terminal sales, or the mode of competition with competitors, it is a ready-made mode, and it is a mode of continuous improvement. These systems support, like a healthy human body, these foreign brands are more dynamic."
The production lines of foreign brand-name companies are long and complete in variety, covering high, medium and low-end markets. Because of its brand awareness, consumers have a high degree of recognition of the brand and form a market for China's sanitary brands. "For example, TOTO, low-end toilet terminal price is only 600 yuan. 600 yuan to buy a toilet, consumers will buy TOTO or private enterprise? So the ** is very serious on the sanitary ware market."
In 2009, foreign brands accelerated their expansion in the Chinese sanitary ware market.
“China will be transformed from a world factory to a world market. The huge population and rising per capita income level make many foreign sanitary brands look bullish on the Chinese market,†said Quan Yujie, general manager of marketing for Dunhuang Building Materials Co., Ltd.
The international sanitary ware giant has extended its tentacles to the Chinese market and has also sounded alarm bells for some companies with weaker strength and lack of brand awareness.
Leading national brands Branding domestic companies: Wrigley, Faenza, Huida, Siwei, Dongpeng Sanitary Ware, Hengjie, and the United States and Canada Sanitary Ceramics industry are inseparable from the efforts of domestic sanitary companies for many years, especially in the last 10 years. A large number of national sanitary brands came into being and gradually developed.
"Being an international brand in China" is the latest position of Wrigley. Feel free to visit a certain county-level city in China and you may see Wrigley's specialty stores. People in the industry are also full of confidence in Wrigley and believe that this is the leader in China's sanitary public brand. “It is said that Wrigley sold about 1.2 billion yuan in 2008 and it is developing well.†The reporter contacted Wrigley's chairman Xie Yuerong, who did not deny this. statement. This means that Wrigley's sales in the domestic market can compete with TOTO for a short period of time.
The mention of Wrigley can not but mention Huida. Huida has its own advantages, "We Huida as a representative of the national sanitary ware, shoulder the heavy task of rejuvenating the Chinese sanitary ware industry." Said Wang Yanqing, general manager of Huida Ceramics (Group) Co., Ltd. Compared with Wrigley, many people in the industry believe that Huida's foreign trade sector is doing better. Huida and Wrigley, both south and north, have their own strengths.
Among the national brands, the four-dimensional sanitary ware that was involved in the capital market earlier was one of the few listed companies in the domestic sanitary ware companies. Therefore, its performance was particularly eye-catching. Around the four-dimensional listing problem, some people in the industry believe that the initial listing of the four-dimensional bring a lot of funds, but due to some internal adjustments, four-dimensional in a period of time gone downhill, this, the leadership of an association even said: "Domestic ceramic companies If it is not listed, it will go downhill as soon as it is listed." Capital operation has always been a double-edged sword. We are waiting to see if sanitary wares that are undergoing asset restructuring can take a new path.
Competition with international brands on the same platform, Dongpeng Sanitary Ware, the United States and Canada, Heng Jie and other development is also relatively fast. Recently, Dongpeng Sanitary Ware Co., Ltd. deliberately held a press conference with the theme of "national brands are self-reliance". Heng Jie also played the slogan of "National Chinese National Sanitary Team". In addition to Hengjie, Ausman's bathroom performance in the past few years is equally eye-catching, and the goal is very clear: "become a world-class brand of sanitary ware companies."
In addition, in the field of leisure-oriented sanitary ware that was originally export-oriented, Yigao and Apollo (China) have their merits. At present, Yigao has begun to set foot in ceramic products. Apollo has yet to see movement.
The competition in domestic and foreign markets is very fierce. Therefore, the development of the sanitary ware industry is also demanding very quickly. Therefore, the national enterprises in the country should continue to develop themselves and thus make progress.
Foreign brands use sophisticated business models to plunder the Chinese market representative brands: TOTO, Kohler, Lejia, Ina, Leyi. “Foreign companies to China to develop, as long as they bring funds, models come over. They invest in China, production of sanitary products The products are complete in variety and rich in variety; then in marketing, they position the high-end market, continue to erode and radiate throughout China, similar to the war of aggression, using Chinese talent, Chinese resources, and production of their products. Grab the market in ** countries, make Chinese money, and ** China's enterprises. This is an economic war and a plunder by the market." Talking about the development of China's sanitary ware industry in recent years, especially foreign brands quickly seize the market, It made the industry entrepreneurs uneasy.
Before 2003, Kohler dominated the high-end market of Chinese sanitary ware. During the period from 2003 to 2007, TOTO had risen to the fore and formed the situation of TOTO, Kohler, and American Standard. At present, foreign brands active in the domestic market mainly include Japan’s Toto, Ina, American American Standard, Kohler, Moen, Derda, Germany’s Hansgrohe, Duravy, Leyi, GROHE, and Spanish music. Home, and domestic brands such as Wrigley, sales also reached 1.2 billion yuan, can compete with TOTO and other international brands, the Chinese sanitary ware market by the individual foreign brands to control the market situation is changing, the competition is fierce.
It is reported that before entering the Chinese market, these foreign brands have experienced more than one hundred years of development, and the business operation model has matured. For example, TOTO has a share of about 70% in Japan, and Kohler has a market share of about 40% in the United States.
“Whether it is the mode of producing products, the mode of market research, the mode of space, the mode of channel outlets, the mode of terminal sales, or the mode of competition with competitors, it is a ready-made mode, and it is a mode of continuous improvement. These systems support, like a healthy human body, these foreign brands are more dynamic."
The production lines of foreign brand-name companies are long and complete in variety, covering high, medium and low-end markets. Because of its brand awareness, consumers have a high degree of recognition of the brand and form a market for China's sanitary brands. "For example, TOTO, low-end toilet terminal price is only 600 yuan. 600 yuan to buy a toilet, consumers will buy TOTO or private enterprise? So the ** is very serious on the sanitary ware market."
In 2009, foreign brands accelerated their expansion in the Chinese sanitary ware market.
“China will be transformed from a world factory to a world market. The huge population and rising per capita income level make many foreign sanitary brands look bullish on the Chinese market,†said Quan Yujie, general manager of marketing for Dunhuang Building Materials Co., Ltd.
The international sanitary ware giant has extended its tentacles to the Chinese market and has also sounded alarm bells for some companies with weaker strength and lack of brand awareness.
Leading national brands Branding domestic companies: Wrigley, Faenza, Huida, Siwei, Dongpeng Sanitary Ware, Hengjie, and the United States and Canada Sanitary Ceramics industry are inseparable from the efforts of domestic sanitary companies for many years, especially in the last 10 years. A large number of national sanitary brands came into being and gradually developed.
"Being an international brand in China" is the latest position of Wrigley. Feel free to visit a certain county-level city in China and you may see Wrigley's specialty stores. People in the industry are also full of confidence in Wrigley and believe that this is the leader in China's sanitary public brand. “It is said that Wrigley sold about 1.2 billion yuan in 2008 and it is developing well.†The reporter contacted Wrigley's chairman Xie Yuerong, who did not deny this. statement. This means that Wrigley's sales in the domestic market can compete with TOTO for a short period of time.
The mention of Wrigley can not but mention Huida. Huida has its own advantages, "We Huida as a representative of the national sanitary ware, shoulder the heavy task of rejuvenating the Chinese sanitary ware industry." Said Wang Yanqing, general manager of Huida Ceramics (Group) Co., Ltd. Compared with Wrigley, many people in the industry believe that Huida's foreign trade sector is doing better. Huida and Wrigley, both south and north, have their own strengths.
Among the national brands, the four-dimensional sanitary ware that was involved in the capital market earlier was one of the few listed companies in the domestic sanitary ware companies. Therefore, its performance was particularly eye-catching. Around the four-dimensional listing problem, some people in the industry believe that the initial listing of the four-dimensional bring a lot of funds, but due to some internal adjustments, four-dimensional in a period of time gone downhill, this, the leadership of an association even said: "Domestic ceramic companies If it is not listed, it will go downhill as soon as it is listed." Capital operation has always been a double-edged sword. We are waiting to see if sanitary wares that are undergoing asset restructuring can take a new path.
Competition with international brands on the same platform, Dongpeng Sanitary Ware, the United States and Canada, Heng Jie and other development is also relatively fast. Recently, Dongpeng Sanitary Ware Co., Ltd. deliberately held a press conference with the theme of "national brands are self-reliance". Heng Jie also played the slogan of "National Chinese National Sanitary Team". In addition to Hengjie, Ausman's bathroom performance in the past few years is equally eye-catching, and the goal is very clear: "become a world-class brand of sanitary ware companies."
In addition, in the field of leisure-oriented sanitary ware that was originally export-oriented, Yigao and Apollo (China) have their merits. At present, Yigao has begun to set foot in ceramic products. Apollo has yet to see movement.
The competition in domestic and foreign markets is very fierce. Therefore, the development of the sanitary ware industry is also demanding very quickly. Therefore, the national enterprises in the country should continue to develop themselves and thus make progress.