"Hardware Industry and Trade City of China Hardware Industry" Linyi Hedong Hardware Industry Analysis

The red soil bred the hardware industry to flourish in Mengshan high, long water, and good scenery in Yimeng. In the modern history of China, the names of Yimeng Mountain and Linyi left a bright red and heavy strokes. The Battle of Meng Liangju, the Red Dragonfly, and the front wheels of the wheels... As the famous base areas during the War of Resistance and Liberation War, the people of Linyi and Linyi once made indelible contributions to the liberation of New China. Under the gestation of this red soil, the hardware industry represented by Hedong District has developed rapidly in the past 30 years and has now become an important hardware product manufacturing and distribution center in China. A flower blooming in the old district of Shanghai is causing more and more attention.

Hedong District is located on the east coast of the beautiful Weihe River and boasts a long history and splendid culture. It is an important birthplace of Dongyi culture. **In the war years, older generations of proletarian ** families such as Liu Shaoqi, Chen Yi, Luo Rongzhen, Su Yu, and Zhang Yunyi worked and fought here. Hedong military and civilians fought with unity under the leadership of the party. They wrote brilliant stories on this hot land. Bright chapter.

In early 1995, Hedong District was formally established when Linyi was relocated to the city. With the efforts of the Hedong District Party Committee, the district government and all the Hedong people, it has now become a national advanced area for scientific and technological advancement, a national ecological construction demonstration area, a national advanced water conservation area, a national comprehensive utilization advanced area, and the country's most innovative development potential city. The district, the national rural community construction experimental area, and the comprehensive reform pilot area of ​​the national supply and marketing cooperatives are among the top ten counties and districts with the most potential for development in the county economy of Shandong Province. The district administers 9 townships, streets and 1 provincial-level industrial park, with an area of ​​730 square kilometers and a population of 630,000.

Hedong hardware manufacturing and processing industry has a long history. In the 1960s and 1970s, it was famous for producing scissors, hammers and other hardware tools. “Every family clamored and households risked smoking” was the most vivid portrayal of Hedong’s hardware industry development at that time.

In recent years, the high point of Hedong District has been positioned and carefully nurtured, making the hardware manufacturing and processing industry a dominant industry and pillar industry in the region. At present, Hedong District has developed nine music manufacturing and processing streets and 82 hardware processing villages in Jiuqu, Xianggong, Phoenix Ridge and Taiping. The number of hardware manufacturing and processing enterprises has reached 590, and more than 2,100 industrial processing households have more than 20,000 employees. , cultivate 5 companies with annual output value over RMB 100 million, such as Mengling Group, Qiangsheng Tools, Luxita Hardware, Aite Hardware, etc., 21 companies with an annual production value exceeding RMB 50 million, and 36 companies with annual output value exceeding RMB 30 million. There are 58 enterprises with output value over 10 million yuan. In 2008, the hardware industry of Hedong District achieved a sales income of 7.38 billion yuan and profits and taxes of 590 million yuan. The region has 26 self-support export companies, and the annual export revenue reached 120 million US dollars.

When referring to the development of Linyi Hardware Industry, Hedong District Party Committee Liu Liurenren stated that the hardware industry is the brand and advantage of Hedong. Hedong District should insist on vigorously developing the hardware industry, on the one hand, it should promote the overall upgrade of the manufacturing industry, and on the other hand, it must put the Hedong Hardware Market on the other. It has become a national hardware product distribution center that integrates comprehensive shopping, information services, and exhibitions.

In order to achieve this goal, Hedong District will transform and upgrade the hardware steel market as an important part of the trade logistics sector. It is listed as the key project for the development of the No. 1 project in the region, and has invested 150 million yuan to complete the raw material and auxiliary material base of hardware products—the steel market. The overall relocation has effectively promoted the prosperity and development of the market.

Up to now, Hedong Hardware Market has invested a total of 270 million yuan in construction funds, covering an area of ​​765 acres, a building area of ​​365,800 square meters, and 3,265 shop booths. The domestic 860 companies have distribution points in the market, driving more than 100,000 off-site. The masses are engaged in supporting production, processing, warehousing, transportation, information loading and catering services. The city is mainly engaged in the daily use of hardware, tool hardware, construction hardware and mechanical and electrical products, metal materials, manufacturing and processing equipment and other 23 categories, 11,000 kinds of products. The market hardware and software are fully equipped, and the service facilities are complete. Now it has become an important hardware product distribution center in East China. In 2008, the market turnover was 4.6 billion yuan. The prosperity of the hardware market has played a role as a booster for the takeoff of the Hedong hardware industry, which has strongly promoted the development of the local economy and achieved both economic and social benefits.

Hardware market prosperity logistics facilities complete It is understood that in the manufacturing industry, in recent years, Hedong District hardware manufacturing technology to focus on technological innovation, and vigorously implement the strategy of promoting science and technology to enable enterprises to embark on the road to quality, companies firmly establish the "quality "Survival, innovation and development" business philosophy, continue to increase technological innovation and technological transformation, the introduction of advanced product testing equipment and high-level testing personnel, establish a technology development center, pay attention to new product development, and strengthen the enterprise and product market Competitiveness. In addition, Linyi hardware companies generally regard talents as the primary source of development, pay attention to strengthening the technical exchanges and cooperation with scientific research institutes and institutions of higher learning, and adjust the technical structure and product structure so that existing products can be upgraded to the highest level. Most companies have their own intellectual property rights and numerous patented products, among which Qiangsheng Tools, Qiyang Tools, and Luxita have modern enterprise management and technical talents, advanced manufacturing and processing equipment, and complete product testing equipment. The products sell well in Europe. , America, Southeast Asia and other countries and regions.

Like the hardware manufacturing industry, the hardware product sales industry in Hedong District has also grown and matured and is becoming the focus of attention in the industry.

Before officially awarding the title of “China Hardware Industry and Trade City” in Hedong District, Linyi, the author visited the local steel circulation market and hardware products with the leadership of the China National Hardware Association and the heads of companies such as Wanjiale, Vantage, Haier, Sakura, and Apollo. The sales market focused on the kitchen and toilet market. Everyone was very impressed with the market size and market environment. A dazzling array of products, neatly regulated booths and high-end brand kitchen and franchise stores make people feel the enormous potential of the kitchen and toilet market.

At the time of entering the market, representatives from kitchen and toilet companies were very worried about counterfeit products appearing on the market. Therefore, they paid great attention to their products placed in various booths. Chen Su, deputy general manager of Sakura Group, looked very carefully at a booth selling Sakura snow range hood products. The person in charge of the booth quickly recognized her and greeted her with kindness. Chen Su said that although the products sold here are somewhat out of date, they are indeed products of Sakura. She quickly wrote down the stall number and told the person in charge of the stall that she would soon let the sales manager contact him to negotiate the future. Sales cooperation. It can be seen that Chen Xin has no initial tension and worry at this time, and the whole person is relaxed.

After walking in the kitchen and toilet market for a while, everyone discovered that Zhang Aiqun, assistant to general manager and marketing director of Wanjiale Gas Appliances Co., Ltd., disappeared. After a period of waiting, Zhang Aiqun smiled before everyone. "At the beginning, I was really worried about seeing counterfeit products, and later found the Macromedia stores in the market. After knowing that sales were good, my heart was let go. Our manufacturing companies had the biggest headache in the sales process. The problem is that it is counterfeit. Counterfeit products not only have a huge impact on corporate reputation, but also directly affect consumer safety. After a lap, they feel that the situation is still good.”

Zhang Li, head of the research and development department of Haier Group hood, said after visiting the inspection that at present, the appeals of kitchen and sanitary products in the 3rd and 4th markets are more reflected in the price. In view of this situation, the production companies should make timely adjustments to ensure the products. Under the premise of using and safety, non-functional design is simplified as far as possible so that relatively low-priced products enter the market sales cycle.

Different from the situation in which manufacturers pay attention to the sales of their products, the relevant leaders of the China Hardware Products Association pay more attention to the trend of the entire market and the sales of hardware and kitchen products. The Secretary-General of China National Hardware Association Jin Lixin, Deputy Secretary General Lu Jiying, Liu Runfeng, and Meng Fanbo constantly observed the sales of products and communicated with the operators, and saw the sales counters of famous brands such as Supor, Midea, Sanhuan, and Wendeng Power. It is much more to ask. According to many market sales staff, this year, due to the global financial crisis and the decline of the domestic real estate market, their business is indeed better than before. In this case, they can only attract consumers by improving service methods and product quality. People are concerned, but with the sustained and steady development of the domestic economy and the continuous deepening of home appliances to the countryside, they believe that after a short period of difficulty, their business will be better.

A good market foundation and logistics distribution conditions made the inspection team feel worthwhile. The planning of the future hardware kitchen and kitchen market in Hedong District is even more exciting.

According to Lu Qingbao, deputy director of the Hedong District People's Government Office, who was accompanied by the inspection, in order to speed up the construction of Hedong Hardware and Kitchen Market, the Hedong District Party Committee and the District Government have put the upgrading of the hardware market on the agenda and set up the headquarters of the trade logistics section. At present, the long-term development plan for Hedong Hardware Market has been formulated. The newly planned hardware market is located south of Phoenix Avenue and east of Wenquan Road. The total project investment is about 420 million yuan, and the planned land use is 745 acres. The total construction area is about 500,000 square meters. The company will build manufacturing equipment, decoration materials, production materials, hardware trading areas, storage areas, loading areas, parking lots, hotels, and related functional supporting services according to modern market standards. Through transformation and promotion, the concept of modern business logistics is introduced to expand the scale of market operations, increase market influence and drive power, and promote the sales network of hardware and kitchen markets and the modern business concept to be rapidly upgraded.

Regarding the development of the hardware and kitchen market in the future, the members of the inspection team also expressed a lot of pertinent opinions while expressing interest. Huang Qichen, president of Zhongshan Huadi Gas Appliance Co., Ltd., suggested that related departments should also devote more efforts to improving the market grade, strengthening supervision and preventing cross-border goods, so that brand enterprises can rest assured that they can sell here, so that consumers can buy genuine goods. product. Only in this way, Hedong Hardware Kitchen & Kitchen can maintain its long-term competitiveness and form a real brand advantage.

Let the quality of hardware and kitchen products contribute to the improvement of rural life This year, the government has promoted a series of policies that include “bringing home appliances to the countryside” to boost domestic demand and benefit the people. In this regard, all the “China Top Brand” company executives visited by the delegation have stated that they are willing to respond to the call of the country and speed up the “Ten Thousand Villages and Thousands of Villages” market project, and strive to sell good kitchen and bathroom products to rural consumers as soon as possible.

According to reports, Hedong District has made many positive achievements in the construction of cities and rural areas in recent years, and the channel market that has grown up relying on the logistics industry has contributed a lot. Hedong District is very convenient for sea, land and air transportation, and is an important logistics center. In recent years, the industrial economy of Hedong District has been booming, and the four leading industries of hardware machinery, food processing, textile and clothing, and light industry technology have obvious advantages. At the same time, rapid urban development is a modern, waterfront ecological city that is suitable for living, entrepreneurial, and competitive. In 2007, Linyi City established the “strategic arrangement of using rivers as the axis, crossing rivers eastwards, and making Hedong the strategic counterpart to Hexi, making Hedong the main battlefield for the development of Linfen”. In 2008, Hedong District achieved 16% growth in GDP, fixed assets above designated size increased by 27%, local fiscal revenue increased by 20%, per capita disposable income of urban residents increased by 15%, and per capita net income of farmers increased by 14%. The economic strength has obviously increased, the economic structure has been significantly optimized, and the urban and rural areas have changed significantly. The people’s lives have continuously benefited and improved, and the economic society has achieved new development at a new starting point.

In seeing the great changes in Hedong in recent years, Vantage CEO Huang Qichen deeply said with deep feeling: "The development of Hedong District has changed many people's views on the economic underdevelopment of the old districts of the country, using their own advantages to promote the logistics industry. Drive the rapid development of the hardware kitchen and kitchen market, and thus promote the rapid growth of local economy, the development model of Hedong District has a good demonstration role.When you see many commercial and residential houses under construction in Hedong District, some people joked that I will be in front of me. Indeed, seeing such a promising market, each of our kitchen and bathroom manufacturers will feel excited, how can we sell our branded kitchen and bathroom products here, and gradually use the brand products to drive the market here to mature. What we need to do next."

With the promotion of the association and the support of enterprises, the Hedong District government and some merchant representatives are very excited. Lin Yanyun, president of the Linyi City Federation of Industry and Commerce Hardware and Electrical Machinery Association, said that Linyi, especially Hedong District, has a long history of commercial development. After determining the goal of vigorously developing the hardware and kitchen market, Hedong District's hardware commerce boomed and became a local pillar. industry. When the business develops to a certain stage, it must develop toward the high-end. Otherwise, there is no future. If domestic high-end kitchen and kitchen brands can be deployed in the Hedong District, it is believed that they can achieve the cooperation and win-win effect of the manufacturers. In this process, Hedong Hardware and Commercial Industry will certainly be able to continuously improve its own level, and make efforts to improve the market competition mechanism and improve the overall market level.

Poultry House

Steel Structure Building,Steel Structure Workshop Co., Ltd. , http://www.nssbuilding.com