The well-known paint brand "Bauhinia Paint" has consistently adhered to the brand positioning of "International Quality China Insight" for many years, focusing on product quality and advocating "the people's livelihood." Following the “Color Change Life†2010 action, the “Bauhinia Paint†2011 launches a new interactive experience “Midnight at Homeâ€, a new interactive experience, and an “Interactive†experience and an “intelligence†Carnival. As one, to convey to consumers sincerely, "life will be colorful," the concept of home improvement.
Bauhinia Paint America's Love at Home Ever since the ancient poem “Have a look at the red and wet places, and the heavy weight of the official city†to the modern Hejiang Pavilion’s red love zebra crossing, Chengdu has always been inextricably linked to the colors. At the core of color, “Bauhinia Paint†and “The Beauty of the Home†in the interpretation of the beauty of home life were on September 10th to 11th in the land of luxuries—Chengdu flourished, attracting the enthusiastic participation of the people of Chengdu. The “Beauty of Life†theme, “Bauhinia Lacquer†and “Year of the American Home,†coincided with the enthusiastic and passionate Chengdu people, combining creative thematic displays with interactive and interactive activities for the majority of Chengdu citizens. Experienced high-quality Mercure enjoyment at the scene.
The “Bauhinia Paint†and “The United States Home In My Love†events were held in Chengdu, a core shopping district - Wanda Plaza, Jinhua Road. The most striking event site is undoubtedly the exhibition interactive area consisting of three large containers. The blue box showcases the history of the "Bauhinia Paint" brand and its various honors. The green box is a quality display area, so that consumers can intuitively understand the "Bauhinia paint" resistance to hit, rub and other excellent quality. The orange box highlights the concept of Mercure advocated by "Bauhinia Paint". The enjoyment of practicality, safety, health, quality, environmental protection and beauty is a few aspects of home decoration that need to be considered. In the three experience boxes of “Bauhinia Paintâ€, these aspects are harmonious and mutually reinforcing, and open to consumers. The new idea of ​​home improvement. "Bauhinia Lacquer" and "Year of the United States Home" are not purely corporate-led roadshows. They are also an entertaining and joyful experience that consumers actively participate in and participate in. Using a "mashup" approach to cleverly integrate "interactive" experience activities with "intelligence" carnival. In addition to visiting the experience, consumers are more actively interacting. They not only learned the knowledge of the Mercure, but also enhanced the emotional exchanges among family members. This is exactly what the hope of "Bauhinia Paint" and "The United States at Home" promises. A homely atmosphere of warmth and joy for families.
The reason why the "Bauhinia Paint" named the event as "Year of the United States" is positioning itself as an interactive experience for the whole family to create a real home improvement experience that is closer to consumers; it is busy for consumers. Outside of life, it provides a great place to relax and enjoy the warmth and happiness of the home while learning about the new knowledge of the Mercure. It is both enjoyment and gain. "It makes sense. I only thought of the troubles of the renovation and I didn't think of the enjoyment of the Mercure." The consumer who had just participated in the activity at the event site said to reporters happily. The “Year of the United States Home†event was an annual interactive marketing campaign of “Bauhinia Paint†in 2011. In the first half of the year, it had detonated the upsurge of beauty in Jinan, Zhengzhou, Wuhan, and Xi’an. Chengdu Station is the opening of the six-city Chengdu and other six cities in the second half of the year. It is a beautiful Chengdu city that adds unrelenting enthusiasm for the Mercure, and it also gives Chengdu a reason to add a stop to a city that you don’t want to leave. .
Bauhinia Paint America's Love at Home Ever since the ancient poem “Have a look at the red and wet places, and the heavy weight of the official city†to the modern Hejiang Pavilion’s red love zebra crossing, Chengdu has always been inextricably linked to the colors. At the core of color, “Bauhinia Paint†and “The Beauty of the Home†in the interpretation of the beauty of home life were on September 10th to 11th in the land of luxuries—Chengdu flourished, attracting the enthusiastic participation of the people of Chengdu. The “Beauty of Life†theme, “Bauhinia Lacquer†and “Year of the American Home,†coincided with the enthusiastic and passionate Chengdu people, combining creative thematic displays with interactive and interactive activities for the majority of Chengdu citizens. Experienced high-quality Mercure enjoyment at the scene.
The “Bauhinia Paint†and “The United States Home In My Love†events were held in Chengdu, a core shopping district - Wanda Plaza, Jinhua Road. The most striking event site is undoubtedly the exhibition interactive area consisting of three large containers. The blue box showcases the history of the "Bauhinia Paint" brand and its various honors. The green box is a quality display area, so that consumers can intuitively understand the "Bauhinia paint" resistance to hit, rub and other excellent quality. The orange box highlights the concept of Mercure advocated by "Bauhinia Paint". The enjoyment of practicality, safety, health, quality, environmental protection and beauty is a few aspects of home decoration that need to be considered. In the three experience boxes of “Bauhinia Paintâ€, these aspects are harmonious and mutually reinforcing, and open to consumers. The new idea of ​​home improvement. "Bauhinia Lacquer" and "Year of the United States Home" are not purely corporate-led roadshows. They are also an entertaining and joyful experience that consumers actively participate in and participate in. Using a "mashup" approach to cleverly integrate "interactive" experience activities with "intelligence" carnival. In addition to visiting the experience, consumers are more actively interacting. They not only learned the knowledge of the Mercure, but also enhanced the emotional exchanges among family members. This is exactly what the hope of "Bauhinia Paint" and "The United States at Home" promises. A homely atmosphere of warmth and joy for families.
The reason why the "Bauhinia Paint" named the event as "Year of the United States" is positioning itself as an interactive experience for the whole family to create a real home improvement experience that is closer to consumers; it is busy for consumers. Outside of life, it provides a great place to relax and enjoy the warmth and happiness of the home while learning about the new knowledge of the Mercure. It is both enjoyment and gain. "It makes sense. I only thought of the troubles of the renovation and I didn't think of the enjoyment of the Mercure." The consumer who had just participated in the activity at the event site said to reporters happily. The “Year of the United States Home†event was an annual interactive marketing campaign of “Bauhinia Paint†in 2011. In the first half of the year, it had detonated the upsurge of beauty in Jinan, Zhengzhou, Wuhan, and Xi’an. Chengdu Station is the opening of the six-city Chengdu and other six cities in the second half of the year. It is a beautiful Chengdu city that adds unrelenting enthusiasm for the Mercure, and it also gives Chengdu a reason to add a stop to a city that you don’t want to leave. .
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