China's smart phone market is shrinking and the price war is hard to work again.

According to the survey, the Chinese smartphone market slowed down in the first quarter of 2015, and shipments fell for the first time in six years. In this regard, some insiders analyzed that according to the survey, the Chinese smartphone market slowed down in the first quarter of 2015, and shipments fell for the first time in six years. In this regard, some industry insiders pointed out that this situation will continue, because the Chinese mobile phone market has entered the replacement market, and most of the users who have mobile phone demand in the future are all replacement users. "In this case, the price is no longer a priority for consumers to buy mobile phones. In the long run, the price war of mobile phone manufacturers will not work." Analysis said that China's smart phones entered the market on the 11th, a copy issued by IDC. According to the survey, in the first quarter of 2015, China’s smartphone shipments decreased by 4.3% year-on-year, and for the first time in six years, it fell year-on-year. As for the reason, Hu Jinjie, president of IDC China, said that the root cause is that the Chinese smartphone market is gradually saturated. Tom Kang, director of research at Counterpoint, a market research organization, believes that the penetration rate of smartphones in the Chinese market has exceeded 90%, and China has become a market for smartphone replacement. Forbes Chinese Network also issued a statement yesterday that China's new smartphone shipments are entirely dependent on the consumer group that upgraded to the next popular mobile phone. Wang Yanhui, secretary-general of China Mobile Alliance, expressed similar views when interviewed by Chinanews.com's IT channel. He believes that China's mobile phones are currently entering the market, and the trend of mobile phone shipments will continue and stabilize. Wang Yanhui explained that in the past three years, China’s smartphone shipments have grown rapidly, because it is in the market environment where functional machines are moving to smart, but now almost a smart phone, consumers with mobile phone demand are mostly Change the machine needs. According to the latest data from the Ministry of Industry and Information Technology, in the first quarter of this year, the total number of mobile phone users in China reached 1.29 billion, and the penetration rate reached 94.6/100. However, the proportion of smartphone users has not been disclosed. In response to the decline in China's smartphone shipments in the first quarter, many media have attributed the reasons to the saturation of the Chinese mobile phone market. However, Samsung said in a statement that although China's smartphones will slow down this year, there are still enough upgrades, as most of China's mobile phone users are still using low-end and mid-range smartphones. Mobile phone price war is difficult to work again. In response to the slowdown in China's smartphone market in the first quarter, some analysts pointed out that Chinese smartphone manufacturers will also be affected by this change. Yesterday, the Nikkei Chinese Network said that due to the rapid changes in the market environment, China's smart phone power map is also changing with each passing day. Wang Yanhui said that from the current situation, China's mobile phone brands will become more concentrated in the future, and competition will become more and more fierce. "Some small mobile phone manufacturers will be in a competitive position, and some high-end mobile phone brands or characteristic mobile phone brands will survive." "In addition, because the Chinese mobile phone market is a replacement market in the future, the price is no longer a consumer. The key factor in the purchase of mobile phones, so the price war of mobile phone manufacturers is difficult to work, some low-end mobile phone manufacturers will face the elimination." Wang Yanhui said. But in the short run, the price war is still a good way to increase shipments. FT Chinese network issued a document on the 7th, under the siege of LeTV and other low-cost mobile phones, the Chinese smartphone market has become "crowded", which led to the pressure of Xiaomi to reduce the price of Xiaomi 4 last month. In addition, it is understood that the millet Note top version that was launched yesterday also lowered the price to 2,999 yuan, and the earliest announced price was 3,299 yuan. Wang Yanhui said that even this (price reduction), Xiaomi Note top version of the gross profit is still higher than other models of Xiaomi's mobile phone, "and, this will become a sign of Xiaomi's transformation to the high-end." "In the future, when Chinese mobile phone users change, consider more More is the quality and service of mobile phones, and price has become a secondary factor. This is also the starting point for mobile phone manufacturers such as Xiaomi to seek transformation now," said Wang Yanhui. In addition, in addition to the transformation, the Nikkei Chinese Network issued a statement yesterday that as the market matures, it is estimated that Chinese manufacturers will accelerate into overseas markets such as Southeast Asia and India. It is understood that at present, Xiaomi, Huawei and so on are constantly exploring the overseas mobile phone market, especially the Indian market. Wang Yanhui said, "The Indian mobile phone market is now in the past three years in China. This is an opportunity for Chinese mobile phone manufacturers." http://?itemid=401 http://news.chinawj.com.cn Editor: (Hardware Business Network Information Center) http://news.chinawj.com.cn

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