Some of the cups that drink water are cartoon-shaped, and the Mickey Mouse who has been smiling on the lid of the cup makes people can't help but feel the style of stainless steel insulation. The silky and smooth, like a young girl stands in front of her eyes; the scooter also has a "spit" bubble. It is said that there is more flowing brilliance in the sun, causing chasing after a group of children behind; traditional electric tools have also been given new functions, the rechargeable nature of lithium batteries allows construction workers to completely get rid of the lengthy wire troubles...... In the hardware industry industrial design demonstration base of Zhejiang Province, General Manager Cheng Fengxiu introduced to the author that the vigorous promotion of industrial design has injected new vitality into the traditional hardware industry of Yongkang. “In the past, our company was often prosecuted and infringed by other companies. This situation has been significantly reduced, and even our new products have become the object of other people's competition." Building a platform: thinking in the "wave" bubble in Yongkang, the famous "hardware capital", most of the manufacturers Small and medium-sized enterprises developed by family workshops have weak technical transformation and innovative design capabilities. "You must know that Yongkang once set off a number of waves, like 'Insulation Cup Wave', 'Mop Inspur Wave', 'Scroller Waves', in fact, it is 'Imitation Waves'. As long as there is a new product in the world, one week later, Yongkang The same style can appear on the market." Cheng Fengxiu confessed. Because of the similar design and single product function, “Inspur†can't escape the end of the competition between manufacturers and the slow sales of stocks. "The establishment of Yongkang Hardware Industry Industrial Design Demonstration Base is a matter of course." Cheng Fengxiu said. At the same time as the "wave" went to the phantom, Yongkang City Government first realized that innovative design is an essential tool for the development of "small hardware". In 1997, Zhejiang Yongkang Hardware Productivity Promotion Center was established. In 2001, the center was successfully upgraded. A Zhejiang-based Yongkang Hardware Productivity Promotion Center Co., Ltd., a technology intermediary service organization combining market and public welfare, was established. The seeds of "industrial design" gradually broke down in the "hardware capital". In 2009, Yongkang became the only county-level city pilot in the country's first batch of industrial design service pilot units, and it is also the only pilot unit in our province. In 2011, Zhejiang Hardware Industry Industrial Design Demonstration Base officially settled in Yongkang. Nowadays, the development of industrial design has almost become the “top priority†of Yongkang City. The newly issued “Opinions on Promoting the Development of Industrial Design Industry†became the No. 1 document of Yongkang Municipal People's Government in 2012, which clearly stated that Yongkang City will arrange 1000 per year. 10,000 yuan of financial funds, as a special fund for the development of industrial design industry, will focus on the construction of industrial design demonstration bases and the introduction of design talents. Walking into the base park, the newly-built office building is still somewhat deserted, but the design is unique. In the conspicuous part of the hall, several product design posters were dazzling. Bright colors are not just the background color of the picture, several sets of garden tools, a few toys played by children, overlapping colors, hanging on the wall, no doubt become a different oil painting. Also highlighting the personality is the trademark on the door of each design unit. The most impressive one belongs to Wuyin Shangpin Design Co., Ltd. Its LOGO is similar to the reference frame of the character language in comics, and there is a slogan next to it. Speaking with works, giving people endless reverie. According to Cheng Fengxiu, the current base size is not large, but it is “completely completeâ€. In addition to the first 13 industrial design agencies, the project department, patent department, information department, training department, industrial design center, pilot incubation department, intellectual property legal service center, and exhibition department were also set up. "Our job is to bridge the gap between design agencies and hardware companies and provide them with one-stop service." Cheng Fengxiu added. Leverage: The patent and the talents have built the platform together, and the “bridge†function of the base has been fully revealed. The “China Hardware Product Industrial Design Grand Prix†has become the biggest highlight. All beginnings are hard. Since the first Industrial Design Grand Prix was held in 2006, the Yongkang Hardware Productivity Promotion Center, as the organizer, has also encountered the embarrassing situation of the company's pure “selling faceâ€. In the description of Cheng Fengxiu, the author understands that the Yongkang Industrial Design Grand Prix can be roughly divided into three stages. The first three years are mainly to lay the foundation and expand the influence. Through the form of winning the patents directly by the participating companies, the “sale-selling†enterprises gradually tasted the sweetness, and the companies that watched them began to participate. As a result, the government’s “hot†Grand Prix has been vying for “rights†since 2009. After being named by the company, the Grand Prix has greatly improved in terms of fund awards and types of entries, and the enthusiasm of the designers has been fully mobilized. Experts and students from universities and colleges across the country gathered in Yongkang, including Tsinghua University and Zhejiang University. Some colleges and universities even began to include design competitions in student graduation design evaluation. “Successful use of wisdom†not only brings innovative and practical design works to local enterprises, but also allows professional design talents to gradually flow into Yongkang City like a clear spring. It is reported that since 2009, through the platform of the Industrial Design Grand Prix, Yongkang has introduced more than 100 related talents. Talking about this, Cheng Fengxiu is very happy: "In the past, we were able to retain the talents of these famous schools in this small county. Now it is different. In addition to the award-winning works, the patents are directly bought out by the company, and some of the winners are also The enterprise has stayed. There are not a few companies that have a good business.†Industrial design ultimately needs to serve the industrialization. In this respect, the base is also early and thoughtful for the enterprise, and it has worked hard. On the eve of the start of the year, the base will first organize the company to attend the participating colleges, and communicate the latest information of the market, as well as the product function and structure requirements to the students. At the same time, since 2009, the Grand Prix has implemented the system of “dividing into industries and sub-categoriesâ€, and has defined the theme of the competition according to the needs of enterprises, and has grasped the design direction for the participating designers to ensure that the design works can achieve industrial production. However, the works that have not won the prize may not be excellent. The professional vision of the experts and the market vision of the business owners are not the same, resulting in some good works without awards. If they enter the "cold palace", it will inevitably cause great waste of design resources. How to make the value of a work that is not winning but equally good? After the game, the base established a “resource library†for these “lost worksâ€, and selected works with novel appearances and practicability, and recommended them to enterprises after signing an intellectual property transfer agreement with the designers. At this year's recommendation meeting, the five works that did not win the prize sold for 230,000 yuan. For the future development direction of the Grand Prix, Cheng Fengxiu said frankly that since the design works are mainly limited to the design, there are relatively few innovations in function and structure. How to realize the transformation of industrial design into practicality and function is also the base is actively thinking. aspect. Seeing the results: The defendant stepped onto the plaintiff's seat. Zhejiang Hongsheng Industry & Trade Co., Ltd. is an export-oriented enterprise specializing in the production, import and export of children's vehicles. In 2008, the company experienced a painful “falling eventâ€. This year, due to patent infringement, Hongsheng Industry and Trade has embarked on the "defendant" seat six times. The insatiable lawsuit has made the company, which is not large in scale, overwhelmed: on the one hand, the infringing products faced customs blockade, and the sales performance was miserable. On the other hand, the large litigation costs have also made the company worse. Hongsheng Industry and Trade, which was the end of the road, finally found the hardware productivity promotion center at that time, and soon the promotion center sent the “charcoal in the snowâ€. “At that time, we quickly contacted the Industrial Design Institute of Northwestern Polytechnical University and asked them to send a design team to help the company 'fire.' Only after a few months, Hongsheng Industry and Trade became the first Production of the 'bubble scooter' business." Recalling this past, Cheng Fengxiu could not help but laugh. "This product suddenly "saves the enterprise". Hongsheng Industry and Trade is now not only the 'leader' of the children's car industry, but this product has been rushed to imitate, and now it is busy everywhere to sue others for infringement." Hols Vacuumware Co., Ltd. is the designated supplier of the 2010 Shanghai World Expo. The series of vacuum flasks printed by the company with the Expo LOGO has become a souvenir or gift for many tourists. Among the series of Expo mugs, one of the orange cups with handles is particularly eye-catching. According to reports, such a small design makes the cup can be hung on the bag or the wall, so it is very popular, especially for those who like to go out for a trip or outdoor activities, the "handle" is both intimate and practical. And this little design idea is also the treasure that the company has returned from the Industrial Design Grand Prix. Since 2006, Hals has participated in the China Hardware Product Industrial Design Competition for five consecutive years, and has inspired product design inspiration from the design competition. At present, Hals has 77 patents granted, and 29 new patents are pending, including one invention patent. “Let the industrial design base make a difference and really serve the Yongkang hardware industry.†Before the interview, Cheng Fengxiu told us this.
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