2012 LCD Display Market Analysis

At the end of 2012, what was the development of the display market? Looking into the new year, the macro-policy environment of the video surveillance market is still good. Industry investment in rail transit and smart city project construction also provide market demand space for the continued growth of the market. In addition, with the continuous advancement of informatization in various industries, video surveillance systems will be more integrated with other system solutions in the industry to better meet the customization needs of different industries. The research data of AVC Consulting (AVC) shows that in 2012, the cumulative sales scale of the video surveillance terminal display equipment market has exceeded 120,000 units in the first three quarters of 2012, and the annual sales volume is expected to approach 180,000 units, an increase of approximately 17% year-on-year. The amount will exceed 7 billion yuan.

From the product type point of view, the terminal equipment for video surveillance can be divided into two categories: single-screen monitors and large-screen splicing screens. Among them, the large screen splicing screen currently includes DLP rear projection splicing, LCD splicing, and PDP splicing. LCD splicing is an emerging market that has grown rapidly in the past three years. Due to its advantages such as small footprint, clear picture quality, small seams, and low price, it is used in video surveillance in many industries such as government, public security, transportation, energy, and radio and television. The project has been widely used and has gradually become the mainstream display device for video surveillance systems. Ovid Consulting (AVC) expects that the annual LCD splicing screen sales will account for more than half of the total sales of the terminal display equipment market in 2012, and will reach 58%.

From the perspective of growth and future trends, AVC will focus its research on the terminal display device market first in the LCD splicing product market. The LCD splicing market is accompanied by fierce competition at the same time as high growth. In 2012, under the intense competition of domestic and foreign brand enterprises, the market has shown new features in terms of growth speed, product structure, and brand share. According to AVC's analysis of the large-screen splicing market, the characteristics of the LCD splicing market in 2012 are mainly reflected in the cumulative growth of 32% in market size, and the slowdown in growth. Research data from AVC Consulting (AVC) shows that LCD In the first three quarters of 2012, cumulative sales of the splicing screen have reached 90,000 units, an increase of 32% year-on-year. In the fourth quarter as a traditional sales season, there will be higher product volume. It is expected that the sales volume of LCD splicing screens will exceed 130,000 units in 2012, an increase of over 35% annually. Although there is still a large increase in the absolute value of sales, with an increase of more than 30,000 units, the growth rate has clearly slowed compared with 73% last year.

Analysis of the reasons, from the outside influencing factors, on the one hand is affected by the supply of upstream, Q2 quarter, there has been a shortage of panel supply phenomenon, so that the company gave up part of sales, on the other hand affected by product structure adjustments, The sharp drop in narrow-side products has pulled down the overall growth rate. From the analysis of the market's own development trajectory, after experiencing the outbreak of the past two years, the market has entered a stage of development. This period is expected to take two to three years, so it can be optimistic to infer LCD splice next year. The growth rate of the market will remain at more than 30%.

Finally, briefly analyze the development of the single-screen monitor market. At present, the single-screen monitor is in the mature period of the market and maintains a relatively stable growth. According to AVC's research data, it is expected that sales of single-screen monitors will exceed 60,000 units this year, including LCD monitors, accounting for about 80%. It is estimated that the annual sales growth of single-screen monitors will be around 11%.

In terms of size and structure, CRT products are mostly concentrated in small sizes of 10 to 20 inches, while LCD sizes are mainly concentrated in 30 to 40 inches. PDP products are focused on large sizes, focusing on more than 40 inches.

With regard to the development of technology, new products introduced by manufacturers this year can generally see the future technological development trends of the products, which are mainly embodied in high-definition, smart, and networks. Various brand companies are beginning to develop and deploy new products. Recently, brand enterprises have launched new monitor products with high-definition, smart, and network performance. In the future, such products will be more widely used.

Looking into the new year, the macro-policy environment of the video surveillance market is still good. Industry investment in rail transit and smart city project construction also provide market demand space for the continued growth of the market. In addition, with the continuous advancement of informatization in various industries, video surveillance systems will be more integrated with other system solutions in the industry to better meet the customization needs of different industries. Therefore, in terms of products and technology, the terminal display device market will show a trend of more integration, and terminal display devices will be applied to video surveillance systems in various industries in a more integrated manner.

Through a comprehensive analysis of the market, Ovid Consulting (AVC) believes that the market opportunities and challenges of future video surveillance terminal display devices coexist. Brand companies must better seize opportunities to meet challenges and need to use their core strengths to rationally adjust their own. The product layout, take a more targeted marketing strategy. Ovid Consulting (AVC) will continue to work with companies to focus on the development of the terminal display device market and bring more valuable information services to the company.