High cost, low price, low profit of panel furniture

As a mass consumer product in the furniture industry, the cost of raw materials differs greatly between panel furniture and solid wood furniture.

   Panel furniture is made of artificial board as the base material. The reporter learned that most of the panel furniture on the market uses particle board and medium density MDF as the basic board. The general price of melamine particle board in the building materials market is 2440mm × 1220mm. The price of MDF with the same specifications is basically about 100 yuan, while the solid wood board, ordinary elm wood boards are priced at more than 1500 yuan per cubic meter, imported elm wood boards are as high as 3000-4000 yuan, the price is artificial The plate price is more than 10 times. After dozens of processing processes such as pressing board, edge banding, drilling, etc., the man-made board is shipped to the market and the furniture is sold on the market. The reporter saw in the furniture city that the general four-door elm wardrobe is priced at least 8,000 yuan, which is more luxurious It can be sold for more than 100,000 yuan, and the price of the four-door wardrobe of Quanyou Furniture and Shuanghu Furniture is generally around 2,000 yuan.

Moreover, at the first home furnishing summit of Alibaba recently, Jiang Hongyuan, president of Zhejiang Furniture Association, said that the rental cost of furniture stores has exceeded 30% of sales. This shows that the panel furniture industry is indeed marginally profitable.

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