The price of furniture did not see a significant drop this year as it used to at the end of the year. Instead, some furniture brands have raised their prices compared to the first half of the year. According to the Municipal Furniture Industry Association, the average selling price in the local furniture market has increased by approximately 10% year-on-year. This trend is reflected in various retail outlets, where discounts have become less common and pricing has become more stable.
In furniture malls such as B&Q, Red Star Macalline, and Jisheng Weibang, most items are clearly priced without any major promotional activities. When discounts are offered, they rarely exceed 20%. Some stores even use promotions like "Buy 1,000 and get 100" or "Buy 100 yuan and get 10 yuan," but these still keep profit margins under 20%. This suggests that the overall market is moving away from heavy discounting, making it harder for consumers to find big deals.
Imported furniture tends to be more expensive than local options, and the room for negotiation is smaller. A European furniture brand agent at Jisheng Weibang mall mentioned that high-end imported furniture priced at nearly one million yuan does not offer much more value than domestic alternatives costing tens of thousands. The cost breakdown for such products includes transportation, taxes, rent, and labor, which can account for about 65% of the total. Another 15% is taken up by the cost of acquiring the goods, leaving only 20% for profit. If sales are slow, additional costs like inventory and maintenance can quickly eat into any potential gains.
The main factors driving up furniture prices include raw materials, labor, and rent. According to incomplete statistics, the cost of purchasing raw materials for local furniture manufacturers this year has risen by 15% to 20%, while labor costs have gone up by about 25%. Tong Zhaoxiang, director of the Information Consulting Department at the Municipal Furniture Industry Association, explained that materials and labor make up around 70% of the total cost, with the rest covering transportation and rent. As a result, the industry is entering an era of thin margins, with many small and medium-sized companies struggling to achieve even a 3% profit.
For high-priced furniture, consumers are advised to remain cautious. Experts from the Law Research Department of the Municipal Consumer Protection Commission urge buyers to "vote with their feet" when encountering flashy, overpriced items or those that hide product information or neglect quality and safety. Da Vinci Home Furnishing serves as a cautionary example. After last year’s "Fake Door" scandal, the company, which once advertised itself as a luxury brand, faced a major setback. Recently, it was acquired by BTG Group through an asset swap, and BGI Group became its largest shareholder.
Furniture is becoming increasingly expensive, and there are always multiple reasons behind rising prices. While the pain of rising costs is understandable, it cannot be ruled out that some companies use "costs" as an excuse for excessive price hikes. Tong Zhaoxiang expressed helplessness, stating that furniture is not a daily consumer item and is not subject to government price controls. The industry operates under free competition, and companies have the right to set their own prices.
The Furniture Industry Association once introduced a guide price for the sector, and some large furniture malls attempted to implement a "standard price in the field." However, these efforts faded due to the vast differences in brands, types, materials, and craftsmanship among furniture products. It is difficult to set a single price that applies universally. If the guidance price were too broad, its effectiveness would be lost.
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