The whole cabinet-a symbol of emotional taste

In the early days of the industry's development, the period when each side was separated from each other was gone. With the continuous overlapping of the channel construction of various brands, the brutal competition between brands has begun in the case of limited market capacity. This is the time to show the charm of marketing art, how to achieve the brand's differentiated competition to win more orders from opponents? These are the problems that China's cabinet industry marketing elites urgently need to solve.

The cabinet industry as an emerging industry has no previous marketing experience to follow, and the marketing experience of other standardized product industries may not be effective in the cabinet industry! So what kind of marketing method is more effective for the special customized products such as cabinets? After five years of research, the author believes that "emotional marketing" will be one of the most suitable marketing methods for the cabinet industry! Due to changes in consumption concepts and improvement in consumption levels, people buy cabinets not only to meet the basic needs of life, but also to obtain spiritual enjoyment. This is reflected in the consumer's need for cabinets not only stays in multiple functions, strong and durable, but also needs the grade and taste of consumption, requiring products to give people a sense of beauty and reverie, that is, the "cultural taste" must be strong, can be practical and decorative , Art, appreciation and emotion in one. This requires that the cabinet should have spiritual connotation and cultural heritage. In the final analysis, the cabinet must have emotional factors, so as to stimulate its desire to buy.

The cabinet is not only a product, but also a symbol of emotion and taste

Modern cabinets originated in Europe and the United States. They were introduced into Guangdong, Shanghai, and Beijing in the late 1980s and early 1990s, and gradually penetrated into other provinces and cities. With the deepening of reform and opening up, and the continuous development of the market economy and urbanization process, especially the vigorous development of the real estate industry, cabinets have gradually formed a huge industrial market and become a rising industry in China. As an important element of modern home furnishing, cabinets meet people's pursuit of comfortable and relaxed kitchen life and the "kitchen wins the hall", making the kitchen an emotional space, a life culture closely related to people's home life. So from the beginning, the cabinet was introduced to the Chinese market with a high-grade lifestyle, not just a product, so it carries more of a symbol of emotional space and taste of life!

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