â– Will have an impact on the home market in the short term
It is understood that the main policies of the "restriction of purchase order" include: local households with two or more housing units, suspension of buying houses in the city; for households with household registrations that already own two or more houses, own one Families of households with household registrations and above that are not registered in the city, and households with household registrations that are unable to provide tax payment certificates or social insurance payment certificates for more than one year, are temporarily suspended from selling to them in the municipal jurisdiction.
Zheng Ronghui of Bayac Flooring said that the introduction of the purchase restriction order will definitely have an impact on the home furnishing industry in the short term. "Several friends have suspended the plan to buy a house. Their original house is only suitable for a two-person world. As a result, with a child and an old man, it seems small. I originally planned to buy a second house, but the" restriction order "came out. They cannot afford 60% of the down payment and can only suspend buying a house! "
Zhu Shiyou, the general manager of Xi’an Branch of Fengshang Mansion Decoration Co., Ltd., holds the same view: "The introduction of the purchase restriction order will definitely inhibit the amount of house purchases in the short term and affect the amount of decoration. And according to a series of policies issued by the state, the state is adjusting the housing supply The structure has increased the supply of policy houses, which may cause some real estate developers to reduce the supply of high-end villas and luxury houses, which will inevitably have a certain impact on the positioning of high-end home improvement companies. "
â– Long-term will be conducive to the healthy development of the industry
From the perspective of long-term development, several industry insiders interviewed by reporters believe that the "restriction of purchase order" will benefit the healthy development of the home building materials industry.
According to Feng Feng, general manager of Fengguang Infinite, the core purpose of the "restriction of purchase order" is not to prevent everyone from buying a house, but to suppress speculative buying, suppress house prices, and make those who really need to buy a house affordable. In the short term, restrictive policies may keep some people out, but in the long run, if house prices stabilize, it will increase the volume of transactions and promote the development of the industry.
Lu Xuwei, the general manager of Xi'an Branch, believes that the introduction of the purchase restriction order may cause a short-term wait-and-see, which will have an impact in the near future and will not have a long-term impact. China is a developing country and there is still a lot of room for real estate demand. Decoration is a purely rigid demand industry. Houses and people's decoration needs are there. So for decoration consumers, whether they buy the first suite or the second improved housing, they need to be decorated. Moreover, the state has increased investment in affordable housing, and more and more people have houses, which is definitely very beneficial to the home improvement market.
â– Proposed a new test for home improvement companies
According to the 12th Five-Year Plan of Shaanxi Province, our province plans to build 2.1 million affordable housing within five years, and 450,000 will be arranged this year; this year Xi'an will build 86,000 affordable housing. As a result, the home improvement market has very good market prospects.
You Feng believes: “Last year Xi’an City ’s conservative estimate was about 130,000 units. If the decoration cost of each house is calculated at 50,000 yuan, the total amount will reach 6.5 billion yuan. The home improvement market has great market potential, regardless of real estate control policies. Whatever changes, the process of urbanization will not change, and the process of Xi'an becoming an international city will not change. These provide a good foundation and platform for the development of the home market! On the other hand, with the development of the economy, people The quality requirements of the living environment will become higher and higher. Zhu Shiyou believes that the "restriction of purchase order" will combat speculative buying of houses, and will make those who really need to buy a house affordable. "The house you buy yourself will definitely improve the quality. The high demand puts a new test on the home improvement company. Whether home improvement companies can stand on the ground, the ultimate fight is management, mode and strength. No matter how the policy is adjusted, it is the same principle to practice internal skills and management. "
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