Appliances extended warranty prospects are still controversial

China Household Appliance Repair Service Association has recently introduced the extended warranty service for home appliances, but for the "extension" of home appliance extended warranty service, it is regulated by the "Insurance Law" or "eliminated by law" mediation. The orientation and future of this emerging industry from all walks of life The development prospects are still not controversial.

A few days ago, led by the China Household Appliance Repair Service Association, the foreign-funded enterprises Meiyan maintenance service, Xinkean warranty service, and the "Home Appliance Extended Service Standards" jointly formulated by Suning Appliance began to solicit opinions from the society. In this regard, Zhao Zerui, deputy chairman of the China Household Appliance Service and Maintenance Association, said: "This is an important measure for the association to engage in self-discipline and standardize extended service activities in the household appliance industry engaged in extended warranty service activities."

The reporter learned that, as a new type of service business that has rapidly emerged in the domestic appliance market in recent years, home appliance extended warranty has achieved rapid growth under the promotion of many large home appliance chains such as Gome and Suning. Due to the short development time, low barriers to entry, and lack of regulatory standards, many home appliance manufacturers have launched their own “home appliance extended warranty” services in a short period of time, and even many manufacturers have “unclear strong sales” and “exaggerated sales” for consumers. There are many issues such as the extended warranty function and the promise of extended warranty services.

It is reported that after consumers buy home appliances, after paying tens of thousands to more than 1,000 yuan to purchase extended warranty, they will be able to continue enjoying the corresponding free services after the expiration of the home appliance Three Guarantees. This means that the extended warranty service for home appliances is a promise of paid service contract, which is both an intangible service commodity and a risk management product. At present, Suning Appliance launches its own "Sunshine Pack," and Gome Electrical Appliances joins up with Xinkean to launch "Home Security." However, neither of these two companies has extended "Home Appliances Extended Insurance" as an insurance product under the "Insurance Law," but as a service. Merchandising.

A legal person pointed out that once the company that sells the extended warranty service fails to operate properly, how can the extended warranty service that has been sold continue to fulfill its obligations? How to prevent consumers from purchasing extended warranty services without their knowledge or misrepresentation? In this “Consumer Extended Service Standard for Appliances” that publicly solicits opinions, it is clearly required that the extended service provider that issues an extended warranty service contract with the consumer should insure the insurance company with legal insurance qualification in accordance with the relevant provisions of the Insurance Law. It also requires the home appliance extension service provider to set up a special maintenance account within the company, to insure the insurance company, to withdraw reserves from the insurance company, or to participate in the establishment of compensation by the industry organization in a timely manner to prevent the risk of extended warranty services. It is also necessary to assume responsibility for the false and false promises made by the extended warranty service sales personnel when selling extended warranty services.

There are still household electrical appliance companies concerned that for the lack of new industries regulated by relevant laws and regulations, association standards can only play a self-regulatory role. In the short term, it is difficult to curb some interest speculators to “discriminate fish” and disrupt the order of extended warranty services for home appliances.

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