Smart home style positive fingerprint lock gradually into the family

According to the survey data, the demand for smart locks in the country was 2 million sets in 2015, 3 million sets in 2016, and 8 million sets in 2017, with growth rates of more than 50%. (Quoted from the “2017 National Smart Door Lock Industry and Market Research Report” issued by the National Lock Information Center)

Qin Zhichao said frankly that the gold finger code (ksmak) was established in 1994. The brand was originally created because of the idea of ​​“letting people in and out of the door without a key”. We have taken a fancy to fingerprint recognition as a biometric technology because fingerprints have lifetime invariance. Uniqueness and convenience are almost our perfect alternative to the key. At that time, without the relevant industrial chain and research technology support, we began a little research and conquer from the most basic fingerprint lock theory model, and finally spent more than six years to create the first fingerprint lock. This product may be the earliest fingerprint lock product currently available in the world.

In fact, the gold finger code has a lot to do with home appliance companies. It is understood that in 2015, Su Boer founder Su Xianze completed the wholly-owned acquisition of the gold fingerprint lock, positioning the high-end smart lock brand for household electronic consumer consumption.

Qin Zhichao told reporters that Su Xianze's acquisition of the gold finger code is also a promising prospect for the fingerprint lock market in recent years. “Supor started from the pressure cooker and later entered the small household appliance industry. It quickly became a well-known brand of small household appliances in China. On the one hand, it is the experience of operation, and the other is strategic forward-looking. In the future, a new generation of smart homes will become an important part of household consumption. As a smart home entrance product, fingerprint lock will become the earliest new generation of household electronic consumer goods. However, China's current fingerprint lock penetration rate is still very low, and the market brand is mixed. It is in this market environment that Su Xianze acquires the gold code, not only He is only an investment in capital. He also served as the chairman of the board. He also brought the successful experience of operating Supor from 200 million enterprises to 10 billion enterprises to the golden finger code, formulated the transformation B2C, positioned the high-end fingerprint lock brand strategy, and established experience. The high-quality management team introduces world-class production, management, and marketing systems, and wants to recreate a “Supor.” At present, the company’s turnover has doubled for three consecutive years, and it is expected to start listing in 2020 to realize employee equity incentives and dealers. Equity incentives."

In the market of fingerprint locks, there are currently hundreds of brands entering, and only a dozen or so of the actual lock production, meaning that most fingerprint lock brands are OEM. A mature fingerprint lock, through a highly standardized laboratory, user trials and other rigorous inspection stages, can be described as a mature product, after all, is the security field of door-to-door, whether the enterprise has diamonds, products to speak, users Experience speaking. Moreover, fingerprint locks have very high requirements for after-sales service, and basically require a personalized solution for each household.

According to Qin Zhichao, the biggest feature of the fingerprint code lock is the stability, safety and convenience. First of all, the development and production time of our fingerprint locks may be the longest. We have a very perfect fingerprint lock development system and the core lock development. And electronic system research and development, gold finger code has a large number of national patents and invention patents. It is particularly worth mentioning that we are the inventor of the fingerprint lock "one grip", "one grip" is the star series of gold finger code, there are many explosions in the market, such as K71, K91, etc., there are appearance patents, structure Patent and trademark patents. This is not available in other brands.

At this AWE scene, the Golden Finger Code also brought 11 fingerprint lock products including the third generation "one grip" product K51. At present, the gold finger brand products are exported to more than 20 countries and regions such as Europe, America, Asia and Africa.

Qin Zhichao said that in the future, we will continue to find breakthroughs in meeting the rising demand of new consumer groups based on changes in user spending habits, changes in online and offline consumption scenarios. Constantly innovate to create a new star product that meets the future and leads the smart home life, allowing more consumers to use safe and convenient fingerprint lock products.