How does the home industry respond to the new standard?

In 2014, the home industry witnessed significant changes with the introduction of new national standards aimed at improving product safety, environmental protection, and consumer confidence. These updates have had a major impact on furniture, air purifiers, and faucets—three key areas in home improvement. One of the most notable developments was the release of the new national standard for the mechanical performance of furniture. This standard addresses critical aspects such as strength, durability, and stability, which were previously not tested. Before this, incidents like collapsing wardrobes or broken chair legs were common, leaving consumers unsure about the quality of what they purchased. With the new standard, consumers can now access detailed mechanical test data, giving them more transparency and confidence in their purchases. In the air purification sector, growing concerns over air quality due to increased smog levels led to a surge in demand for air purifiers. However, the previous national standards only covered electrical safety and bacterial sterilization, while performance-related criteria were voluntary. This left room for doubt about the actual effectiveness of many products. In response, the National Standards Commission began revising the existing GB/T18801-2008 standard. The updated version improved technical indicators for different pollutants, refined testing methods, and introduced clearer guidelines for calculating the effective coverage area. This gives consumers better tools to make informed decisions when choosing an air purifier. The faucet industry also saw major changes, particularly regarding lead content. In 2013, concerns over lead leaching from taps became a hot topic, and the problem persisted into 2014. Even top international brands were found to be non-compliant. To address this, the newly revised national standard for ceramic sealed taps set strict limits on heavy metal content, including lead. Under the new rules, the maximum allowable lead level is 5 mg/L, making it the most stringent regulation in history. This change is expected to significantly improve water safety and consumer trust. Leading furniture brands have taken proactive steps to ensure compliance with these new standards. For example, one high-end furniture company uses pure solid wood and advanced production techniques, such as German Hammer lines that minimize dust and harmful emissions. They also use eco-friendly adhesives and water-based paints imported from Italy, ensuring zero formaldehyde emissions. Another brand, known for its custom wardrobes, uses E0-grade panels, which have the lowest formaldehyde emissions available. Their manufacturing process includes edge sealing to further reduce emissions, setting a high bar for environmental protection. Home stores, too, are playing a crucial role in ensuring product quality. Red Star Meikailong, a leading home retail chain, has implemented strict qualification reviews for its merchants and conducts regular inspections by state-approved agencies. The store also offers unconditional returns for products that fail third-party testing, reinforcing its commitment to customer satisfaction and safety. Since 2012, Red Star Meikailong has partnered with the China Quality Certification Center (CQC) to launch the "Green Leading Brand" initiative. Through rigorous factory testing, expert evaluations, and customer feedback, 78 green brands were selected out of 12 categories. These brands are now promoted as environmentally friendly and healthy options for consumers, helping them make safer and more sustainable choices.

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