The issue of "private lists" has become a widespread problem in the home industry, causing frustration among consumers, businesses, and service providers alike. While companies strive to enhance their management and customer service, the prevalence of private transactions continues to undermine trust and transparency. These unofficial arrangements often leave both customers and businesses vulnerable, as they bypass official channels and create confusion over responsibility and accountability.
Private orders are not just an inconvenience—they are a growing concern that affects everyone involved. Consumers who opt for private deals may find themselves stuck with unresolved issues, such as unreturned deposits or poor-quality products. Meanwhile, stores and home improvement companies suffer reputational damage when problems arise from these informal agreements, even though they were never part of the original transaction.
Recent cases highlight the consequences of this trend. One consumer, Ms. Han, was lured into a private deal by a purchasing manager promising a better discount. She bought a product at 20% off, but after a year, the furniture began to collapse, and her valuable collections were damaged. When she tried to seek help, the company refused to take responsibility, citing the private nature of the transaction. The market side could only offer limited support, leaving her in a difficult situation.
Another example involves Shichuang Decoration, which faced public scrutiny after reports surfaced about substandard work on low-cost projects. Investigations revealed that some designers and construction teams had engaged in private dealings, collecting fees outside of the company’s system. This behavior not only led to quality issues but also tarnished the brand's reputation.
So, what exactly is a private transaction? In the home industry, private orders typically fall into two categories: store-based and home installation. In both cases, the money is transferred directly to individuals—such as designers, contractors, or manufacturers—without going through the official store or company. This lack of oversight can lead to disputes, hidden costs, and unreliable service.
Many private orders originate from word-of-mouth recommendations, with 80% of such cases stemming from personal connections. Store owners sometimes encourage private deals to reduce payment delays or cut marketing costs. Some even offer incentives to employees to push these transactions, creating conflicts of interest. As a result, consumers may unknowingly enter into arrangements that leave them unprotected.
To protect themselves, both consumers and businesses must remain vigilant. Understanding the risks of private transactions and seeking transparent, verified services can help prevent future problems. It's time for the industry to address this issue head-on, ensuring fairness and accountability for all parties involved.
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