High-end competition in CNC machine tool industry needs to be broken

China is the world's largest consumer and importer of machine tools. In 2011, China's machine tool industry completed a total industrial output value of more than 740 billion yuan, an increase of 32.5%. However, the scale is not equal to the quality. The domestic CNC machine tools that continue to grow in the “quantity” have encountered the bottleneck of “quality”, the shortage of the middle and high-end market share, the overall brand image to be improved and many other issues have attracted the attention of the industry. High-end machine tools have become the main competitive point Since the second half of 2011, China's versatile small and medium-sized machine tool sales have turned sharply. The market demand has rapidly turned to precision high-end machine tools and high-complexity high-end machine tools, with efficiency, precision and reliability as the main competitive points. In 2011, the sales of metal cutting machine tools nationwide was approximately US$26 billion, a year-on-year increase of 23.8%. Among them, domestic machine tool sales were 15.5 billion US dollars, up only 15% year-on-year, while imported machine tool sales were 10.5 billion US dollars, up 40% year-on-year. According to the survey, domestic machine tool orders in the first quarter of 2012 fell by 20% to 30% year-on-year. However, most producers said that sales in the first quarter of 2012 were slightly better than those in the fourth quarter of 2011, and that there will be a sequential increase in the following quarters. Companies with certain technical background, high product precision, and better product information promotion are more optimistic about the demand of the follow-up market, while enterprises with unsatisfactory product upgrades and insufficient precision are more pessimistic about the market outlook. The machine tool industry is an obvious cycle-lag industry. Orders are generally about one year later than other strong-cycle machinery sub-sectors. Before the boom in real estate and construction machinery, the machine tool industry is difficult to improve. However, at present, the machine tool industry has begun to reflect the characteristics of China's economic transformation, and the demand has clearly developed to the high-end direction of precision, compound and high efficiency. The high-end of domestic machine tools is faltering. From the development of China's machine tool industry, the proportion of domestic CNC machine tools, especially medium and high-end CNC machine tools, is seriously low. From January to August 2011, the average CNC production rate of China's machine tool industry was 30.94%, a year-on-year increase of 2.9%. However, compared with the level of CNC machine rate of 70% in some developed countries, the gap is obvious. In 2011, China's metal processing machine tool import growth rate reached 40%, much higher than the growth rate of domestic metal processing machine tool output value of 26%. Imports from Germany and Japan accounted for two-thirds of the total, pushing up the average unit price of metalworking machine tools by 33.2% year-on-year. Affected by high import pressures, the domestic market share of domestic metal processing machine tools was 66.1%, down 0.8% from the previous year. This aspect shows that the upgrading of the domestic market demand structure is accelerating, and the demand for users in the mid-to-high-end market has increased significantly. On the other hand, it reflects that domestically produced mid- to high-end products still cannot meet the market in terms of technology level, industrialization, market adaptability, and overall service. demand. In this regard, Wu Bolin, executive vice president of the China Machine Tool Industry Association, said that compared with the international advanced level, there is still a big gap in the processing precision, reliability, efficiency, automation, intelligence and environmental protection of Chinese machine tools. At present, enterprises must grasp the market demand opportunities, adjust the product structure as soon as possible, and seize the middle and high-end products market. At the 7th China CNC Machine Tool Exhibition held recently, Shenyang Machine Tool Group (201010, stock bar) Group launched 20 international and professional intelligent and customized products. This is a positive attempt by domestic CNC machine tools to move into the mid- to high-end market and key areas. In this regard, Long Xingyuan, chairman of Shaanxi Qinchuan Machine Tool Group, believes that the direction of China's machine tool industry to enter the middle and high-end market is desirable, but one or several CNC machine tools can replace imports, fill the gap between the high-end domestic market and catch up. Still not enough.
Because often when a high-end machine tool in China was successfully developed, foreign competitors immediately made a price drop "killer", blocking the process of commercialization and industrialization of new products, and then launched an upgraded version and an improved version of the same product. To this end, Long Xingyuan said that China's machine tool industry must truly achieve the breakthrough of high-end CNC machine tools, research innovation path, and establish positive development is the right way. The overall brand is in urgent need of raising the deep-seated problems in China's machine tool industry, which has been overshadowed by high-growth figures in the past few years. Nowadays, in the process of growth rate returning to rationality, the deep-seated problems of the industry will naturally emerge. For decades, the machine tool industry and enterprises have gone from technology tracking and imitation to independent research and development, from introduction, digestion, absorption and innovation to integrated innovation. From independent innovation to original innovation, we have experienced several stages of innovation, falling into “lag-- Super--and then behind--to catch up with the strange circle. In fact, the crux of the problem is that we do not seriously think about and truly solve a fundamental problem. Where is the source of innovation and what is the path of innovation? The source of innovation is the terminal of demand. From the perspective of the relationship between technology and industrial development, the healthy development of an industry depends on the corresponding technology research and development, that is, the basic research, applied research and the continuous development of common technology research, depending on whether the enterprise as the main body of the market has sufficient integration ability. Explore the source of technology and control the evolution of technology. The willingness and ability of enterprises to integrate related technologies is precisely due to the precise understanding of downstream users' processes. Real-time control of user needs and changes in demand, based on the innovation drive to provide users with process solutions, the machine tool industry and enterprise technology research and development work has the internal driving force of deep excavation. Chen Huiren, deputy secretary-general of the China Machine Tool Industry Association, said that the important sign of transformation and upgrading and brand promotion is the ability to serve high-end market segments. This market not only has distinctive demand characteristics, but also requires the ability to provide comprehensive solutions.

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