Four strategies for door companies to expand their markets

In recent years, the market of wooden doors has become fiercely competitive. Enterprises should expand their markets to develop a path that suits their after-sales service. China's wooden door industry started late, and entry barriers are low. Most enterprises are not large.

Comprehensive after-sales service The content of after-sales service includes delivery service, three-package service, packaging service, installation service, provision of intellectual guidance and technical consulting service, supply of accessories, technology and maintenance training, and so on. It can be said that after-sales service is an important embodiment of corporate culture, corporate spirit and corporate quality. From the perspective of consumer psychology, customers buy goods, not only to purchase the physical form of the product itself, but also hope to get a good service. Industry sources said: "For manufacturers, a good after-sales service can not only consolidate customers, but also through the customer's word of mouth publicity can also win more new customers. We Xianghe wooden doors have always insisted on providing customers with satisfactory service, do a good job Service is a major goal of our company."

Establishing a complete after-sales service system Domestic wood door manufacturers often use their own marketing network for marketing purposes. The central city near the location or location uses self-provided storefront marketing, and the city outside the city uses an authorized dealer to achieve marketing. In the after-sales, manufacturers own shop has a short delivery time, complaints and timely processing and other advantages, so the terminal customer maintenance is better, but for dealers, many factors are not controlled by it, so because of after-sales service The loss of customers is more serious. The frequent occurrence of dealer replacement brand events in the recent past reflects the weak sales of wooden door manufacturers.

Strengthen the regular training of after-sales service personnel. No matter what type of after-sales service, it is ultimately achieved through people. The quality of personnel ultimately determines the quality of their after-sales service. Now the domestic large wooden door companies have begun to start training in this area, such as Run Cheng Chuang's manager training. It is reported that, based on the urgent needs of enterprises in this area, the Liaoning Provincial Association for Homework Industry Committee has teamed up with well-known domestic training institutions to provide collective after-sales service training for wooden door companies in the province.

Accelerating the Integration with International Practices With the increase of China’s openness and the acceleration of the “WTO” process, the domestic market presents a pattern of international competition. In particular, branded products of large international corporations and large corporations have rushed to the domestic market, which puts forward higher requirements for the after-sales service of domestic enterprises. Domestic companies cannot stick to the old-fashioned after-sales service. They must base themselves on the competition in the two markets, accelerate their integration with international practices, shift from general services to all-around meticulous and considerate services, so as to remain invincible in the competition.

The head of furniture of AoMin believes that the future of the wooden door industry in China is an intangible and tangible stage of development. With products and markets becoming more and more perfect, companies are competing more with experiential design and services. Wooden door companies should truly deepen their after-sales service work, increase consumers' sense of product safety and trust in the company.