Germany's grinding technology is known worldwide. The Schleifring Group from Germany is also the leader in the world of grinding machines. The eight sub-brands of the group are concentrated in the field of grinding machines. According to past data, about one-eighth of the production in the entire machine tool industry in Germany is done by the grinding machine industry. This does not include the special equipment for gear ring processing and surface processing, which alone has a total of 562 million euros.
The level of work load of a company can reflect how strong the market demand for grinding machines is. “At the peak season, the production load of the equipment is almost 100%, and the orders that are currently being implemented and the orders that are expected to be realized in the second half of the year are already very large,†said the head of the economics and statistics department of the German Machine Tool Manufacturers Association.
Focus on the Chinese market
One of the driving forces behind the growth of market demand is the wind power industry, as demand for wind power equipment is increasing and demand for rotors and large gearboxes is also rising. . Another factor driving demand growth comes from the automotive manufacturing industry. As auto companies are constantly under pressure to introduce more energy-efficient and cost-effective models to the market, they are paying more attention to the finishing of drive units. The driving force of the third largest market is the expansion of the aircraft industry, especially in the manufacture of turbines.
It is understood that the well-known member company of the Schleifring Group company is STUDER. This Swiss company plays an important role in the field of internal and external grinding technology. As a non-EU country, it is a member of the German Enterprise Association. Stewart relies heavily on export business: “For decades, our company’s export business accounted for more than 90% of the total business, so it’s very significant. "The company's relevant personnel said.
At present, China, Italy and the United States have become the most important customers of German grinding machine equipment. Since 1994, Schleifring has been committed to expanding its localization business in China. It built the Schleifring China factory in Taicang, Jiangsu, and cooperated with sales and services in Beijing, Shanghai, Wuxi, Chongqing, Xi'an and Guangzhou, making Sleifo Lin (China) a manufacturing, process development and grinding company. An all-round manufacturing company that integrates application, sales, after-sales service and spare parts supply.
Moreover, in 2008, the first Chinese brand overseas, SCHLEIFRING, was established for the Chinese market, and has also launched several models.
In this regard, Zhang Ming, chief technology officer of Schleifring (China), said that the type of machine tools introduced is mainly considering the actual situation of the Chinese market, and more consideration should be given to the product demand in the Chinese market. For example, in 2008, China introduced KP simple surface grinder and KC series internal and external cylindrical grinder. But from its products, whether it is the bed, the guide rails, or the transmission system, control system, hydraulic system, CNC system, etc., have the same quality as the original German products. At the same time, the management team of Schleifring China is also international, so the philosophy that Schleifring China adheres to is “German quality, Made in Chinaâ€.
Thomas Xia Wei revealed that in August 2010, Schleifring will not only realize the local production of key components of machine tools, but will continue to increase investment in the Chinese market in the future. He said that the Chinese market is the top priority of the global market.
Competition intensifies service
However, the technical situation is getting more and more pressing. "Competitors' professional capabilities are improving, and product differences between suppliers are getting smaller and smaller," Zhang Ming explained. “Only technical know-how does not guarantee success. Competitiveness, financial resources, quality assurance, process flow, employee innovation, strategy and market development, marketing – all these comprehensive factors must be available.â€
In his view, one of the main reasons for German manufacturers to be popular in the market is the wide range of advanced technologies. “One of the main reasons for the success of German machine tool manufacturers is not that the equipment itself is sold out, but the entire technology process. We complete various processing tasks and observe the entire peripheral facilities."
This is because the requirements for the grinding machine itself are basically the same on a global scale, and the requirements for the quality of the workpiece are the same whether in China, North America or Europe. The big difference is only in automation, as some customers in developing countries do not like to use expensive automation technology. â€
For the future competition in China's mid-end machine tool market, Zhang Ming believes that it is not only the mid-end market, but also the high-end market and even the low-end market. Because for a company, where the fierce competition lies depends on the product positioning of the company. In the case of a particularly high-end product, its market share is not large. If there are 20 to 30 units of capacity, then there will be 3 to 5 competitors; if the mid-end product capacity is 200 to 300, competition Enterprises have increased accordingly; even low-end products will even have dozens of companies competing.
Therefore, no matter in which market area, in order to have a strong market competitiveness, first, the company's product quality is good, service is better, in addition to meet the user's needs.
The after-sales service is the strength of the Schleifring Group. The company has a large team of after-sales service engineers who can arrive at the site within 24 hours to provide comprehensive professional services.
He told reporters that Schleifring regarded the service as a "product" and handed over the "product" to a company because the unserviced product was not a good product. "A product is like a person. When there is always a illness, it is normal to have a headache or a cold. At this time, it is necessary to see the doctor immediately come to the treatment, or just to ask for help or even ignore it. We know this. The reason is."
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