At present, Chinese tool companies have occupied half of the market through continuous learning and strategic planning. However, enterprises have highlighted several fatal problems in the development process. If they are not adequately addressed and handled improperly, they will seriously affect enterprises. Development and progress.
Grab "low" and put "high"
Low technology and technology. At this stage, cemented carbide tools have dominated the tool type in developed countries, with a proportion of up to 70%. High-speed steel tools are shrinking at a rate of 1% to 2% per year, and the proportion has now fallen below 30%. At the same time, cemented carbide cutting tools have become the main tools required by processing enterprises in China, and are widely used in heavy industry such as automobile and parts production, mold manufacturing, aerospace and other fields, but our tool companies are blindly and massively The production of high-speed steel knives and some low-grade standard knives did not take into account the market saturation and the needs of enterprises. Finally, the high-end value-added, high-tech high-end tool market was handed over to foreign companies. According to statistics, the current annual sales of China's knives is about 14.5 billion yuan, of which the proportion of cemented carbide tools is less than 25%, but the cemented carbide tools required by domestic manufacturing industry have occupied more than 50% of the knives. Blind production has seriously failed to meet the growing demand for cemented carbide tools in the domestic manufacturing industry, thus forming a vacuum in the mid-to-high-end market, which was eventually occupied by foreign companies.
The added value of the product is low. In 2007, of the 16,500 tons of cemented carbide produced in China, 4,500 tons were used in the production of cutting tools, which is equivalent in quantity to Japan. However, the value of the tool is only 800 million US dollars, far less than Japan's 2.5 billion US dollars, which fully shows that the overall production level of domestic cemented carbide high efficiency tools is still quite different from foreign countries. Therefore, under the premise that domestic enterprises cannot meet market demand, the demand for manufacturing industry has to rely on a large number of imports to solve. According to statistics, the annual growth rate of major foreign merchants in China's mid-to-high-end tool market has reached 30%, which has exceeded the average annual growth rate of domestically produced tools.
Service is not in line with international standards
Multinational companies, such as Germany's Xiongke, Japan's Jiejie, and Danish Unimog, have accumulated rich production experience in the long history of development, which determines that their service form is no longer a hammer. "Buy and sell", but beyond the primary sales stage of the tool provided only to the customer, according to the problem of the tool encountered by the customer in the production process, timely propose solutions, this advanced form of integration into the production process of the enterprise It has become a customary sales method for foreign companies, which is why the products produced by well-known tool companies are expensive and have a market. Some Chinese companies are one of the reasons why they cannot win the favor of customers despite their large volume.
Enterprise information road occlusion
The 21st century is an era of network and informationization. The level of enterprise informationization will become an important indicator to measure the level of enterprise modernization. Networking and informationization can not only improve corporate office efficiency, save office expenses, speed up response, but also provide market information, assist enterprise judgment, and build corporate brands.
At the same time, whether to value and know how to use the media to promote themselves is also one of the phenomena of the differentiation of Chinese and foreign tool companies. Every time before or during major exhibitions, some internationally renowned companies will use industry media to promote their corporate brands or new products. The person in charge of the company readily accepts and attaches great importance to the interviews of media reporters, but some Chinese companies may be because of “ "Shy" or not scrupulous and unwilling to accept media interviews and reports, and finally missed the "free" opportunity to promote products and businesses.
Serious waste of resources
According to statistics, in 2007, China produced about 80,000 tons of high-speed steel, accounting for about 40% of the total global production. However, due to the lack of accurate information on market supply and demand, the production of high-speed steel tools is excessive and has to be sold at low prices. This has led to a large number of tool manufacturing companies with low efficiency and a serious waste of valuable rare resources such as tungsten and molybdenum.
Similarly, China's annual output of cemented carbide is 16,500 tons, which also accounts for about 40% of the world's total output. However, the highest added value of cutting inserts in cemented carbide products is only 3,000 tons, accounting for only 20%. As a result, on the one hand, the shortage of hard-metal carbide tools that are urgently needed in China is insufficient, and on the other hand, valuable cemented carbide resources are not fully utilized.
80,000 tons of high-speed steel and 16,500 tons of cemented carbide, the total sales of cutting tools produced by the final production only accounted for 15% of the global total, which fully reflects the extensive development of the industry and waste of resources. The seriousness.
Industry people agree that with the rapid development of China's economy in the past 30 years, the manufacturing industry will become more powerful, and the market space will be as broad as that of the European and American markets. Therefore, Chinese companies should proceed from the long-term interests and practice in an orderly manner. Internal strength, seeking a breakthrough, becoming bigger and stronger at an early date, and finally "getting the moon first in the water tower."
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