Popular home improvement packages fall into the "to tear each other" battle

On August 1st, Yuezhuang.com package products went online. What does this claim to be “true Internet home improvement”, which claims to solve the pain of home improvement, and swears to war with traditional home improvement and “pseudo-Internet home improvement”? When the Yue Pack 688 package was released, Yue Liang, the founder of Yuejia Technology, analyzed the problems of several popular home improvement packages. What do the home improvement industry think about the Yue Pack? This week, the Beijing Morning Post reporter interviewed the home improvement practitioners, everyone has raised three questions about the Yuezhuang network package.

Question 1:

"Zero increase, increase one lose ten write contract" can do it?

Yuezhuang.com launched the Internet home improvement package promise: zero increase, and will increase the loss of ten into the contract. Is this a home improvement industry a pioneering undertaking? "Now many home improvement companies are pushing zero increments. This is nothing new." Ren Jia, the director of the decoration brand of the living room, told the reporter that it would not be a bright spot to write the increase of one lost ten, but it can only be said to be Consumers have a promise, and there is a basis for investigation. Analysts who do not want to be named by the industry said that the so-called zero-income items will not increase the content of the contract, but the consumer demand is diversified and casual, and there is a contractual demand in the process of decoration. This is an increase for the decoration company, but it is a zero increase compared to the contract, so adding one to lose ten will be ineffective. He further explained that zero-increasing items are difficult to achieve because the needs of each decoration household are different, which makes it difficult to avoid some requirements from outside the contract during the decoration process.

Question 2:

Pure German, five unlimited, to intermediate

It is understood that Yuezhuang network 688 package products include: each set of 19999 yuan German Berangwara smart toilet; 7100 yuan German Braun intelligent thermostatic shower column; 1088 yuan German ENZO RODI sinking sink, each set of 8999 yuan to live in the bathroom The combination...and the seven major German construction techniques, the Yuezhuang network package is called a pure German product. This industry also raised doubts. Tang Jinbin, general manager of Ruibowen Decoration North Branch, said that many of the materials used in decoration of home improvement companies are also foreign brands, but not all foreign brands are better than domestic brands. This is like the McDonald's in foreign countries is not necessarily the same as the Chinese food. In addition, pure German, this is based on what kind of criteria to judge whether it is made in Germany? As the decoration of the traditional home improvement company, Wang Xiaobing, the executive vice president of the company, told reporters on the issue of brand selection that foreign brands are not all good, nor are they suitable for Chinese home decoration, and choose matching materials with high matching. Just fine. In other words, choose to match the income and preferences of the decoration household, and choose to be guaranteed.

It is understood that Yue loading network 688 package is not limited to square meters, not limited to the number, not limited to the painting area, not limited to the paving area, the floor cabinet is not limited to Yanmi and to the intermediate, living home decoration brand director Ren Xiaoxiao Words: "Profit is the foundation of doing business. This is what everyone knows. Decoration does not earn material. This does not earn that. If it is not profitable, how should the company survive?"

The fee collector will make some requests outside the contract.

Question 3:

The quality of the decoration is not up to standard, and the loan is not used.

The unveiled Yuejia teamed up with Youyoubao Finance to launch a real zero-interest zero-fee Internet finance home improvement loan, and promised that the quality of the decoration is not up to standard, the loan is not needed, the project is postponed, and the owner is subsidized for 1,000 yuan each time. In this regard, the industry is also frequently asked: "Where is the standard? What kind of criteria is dissatisfied?" said Tang Jinbin, general manager of Ruibowen Decoration North Branch, "This is not satisfied, with too much subjectivity. The actual operation is very difficult. The user said that he is not satisfied, but the decoration company thinks that there are no problems in the decoration process and the process. How to define this in the end?” Ren Jia, the director of the decoration brand of the living room, explained to the reporter that he is not satisfied with the payment. This has contributed to the speculative psychology of the decoration households to a certain extent. Very simple, in order to avoid the payment, the decoration household deliberately finds faults and picks up the disease. How to solve this problem?

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