"Adaptive aging" bathroom products into people's homes

On August 22, the “2013 International Pension Industry (Shanghai) Summit and Exhibition” was opened in Shencheng. At the scene, all kinds of the latest design and research and development of "adaptive aging" home and bathroom products debuted at the show, popular hot.

According to the person in charge of the Bureau of Ageing at the Municipal Civil Affairs Bureau, the penetration rate of “family-friendly” household products in Shanghai is not high. “The old people’s consumption concepts and consumption levels have not kept pace. The current main buyers of “appropriate ageing” household products are old-age institutions such as nursing homes and pension apartments.” Many aging experts pointed out that with the gradual increase in the ageing population, according to “ With the 9073′′ pension pattern, 70% of the elderly who choose to support the elderly in their homes will substantially increase their demand for such aging products.

According to rough statistics, nearly 50% of the elderly people in China are living in "empty nests", and nearly 80% of them choose home care. More than 200 million elderly people are potential users of old-fashioned home products. They are increasing by tens of millions each year. Many people in the industry believe that the elderly home will become the "blue sea" of the entire home industry.

Although many companies hope to have a cup of tea in the "silver economy," there are not many companies that actually enter elderly household products. The reporter learned that there are two types of old-fashioned homes on the market: one is for the disabled and the other is for the disabled. One is to take the high-end route, luxury and health care with massage function. However, these two types of products are often tens of thousands and it is difficult to enter ordinary families.

At the same time, the public has some misunderstandings about aging homes. As an example of a person in charge of an old-age product company, many people think that dark-colored furniture is suitable for the elderly, but they do not understand other features of elderly household products such as functionality, safety, and comfort. "For example, the elderly home products and children's home products should be designed to minimize some of the unsafe factors, furniture should be less angular, so as not to hurt the elderly; the bed should be hard mattress or hard bed board thicker tweezers for Well, spring beds and other soft beds are not suitable for the elderly; the back and tilt angles of the chairs need to be larger to increase comfort, and armrests should be set to facilitate grasping when sitting up; not less than double Knee drawers and over-height top cabinets reduce old people's body and climb and avoid accidental injuries."

Home-based old-age products are waiting for the family-oriented exhibition site. A set of “proper ageing” sanitary ware products specifically targeting the elderly has caused many people in the industry to watch and experience. This old-fashioned bathroom was launched by the exhibitor Eagle Bathroom. The corners of the bathroom's wash area are rounded. The leading handle is set on the edge of the basin closest to the body, and the switch is convenient. The shower faucet uses the intelligent cold-resisting and ironing technology. Even if the faucet is caught whole, it won't burn; the toilet is also higher than the average toilet. According to reports, this is to prevent many elderly people from sitting up and down and causing dizziness, so it is 3 cm higher than the average toilet. There are handrails on both sides of the toilet.

The reporter also saw a very unique mirror. This wall-mounted mirror is divided into two pieces, forming an angle of 45 degrees between the two mirrors. It is reported that this kind of design can make it easy for the elderly to see themselves even when they are in a wheelchair.

Is such a "proper ageing" bathroom product only targeted at the high-end elderly market? "The whole set of bathroom products is less than 10,000 yuan. I hope to be able to take the people-to-people route to more elderly families." The responsible person revealed that at present, an old-age apartment in Changning District has been purchased and used, and it will be gradually extended to more Shanghai nursing homes and ordinary old people. family.

The relevant person in charge of the Bureau of Civil Affairs Bureau’s senior citizenship said that it is still necessary for the family pension products to be popularized in the Shanghai elderly family. “A lot of old people would rather give their grandchildren a big red envelope and would not pay to buy household products that can be used for many years.” He suggested that large-scale purchasing of advanced homes by high-end retirement homes, retirement apartments, nursing homes and other nursing homes in Shanghai. Old-age products, then promoted through word of mouth, may be a more feasible promotion path.

The reporter learned that the summit focused on the theme of “integrating industry resources and exploring sustainable development models” and built an international platform for the healthy development of China's pension industry. Fifty speakers from more than 10 countries and regions and more than 500 professionals in the pension industry gathered in Shanghai for the sustainable development of the pension industry. The summit will analyze various business models of the pension industry, including the German “full-age community”, the “generational community of the family” in the United States, and the “living + care + medical” model in Japan. This will provide an in-depth analysis of different business models in China. Adaptability.