Stone companies urgently need to shape brand influence

Abstract Chinese stone enterprises are tens of thousands of large and small, but there are very few companies with their own brands. World famous brands are unheard of. There is no brand for stone products. For consumers without professional knowledge of stone, it is difficult to distinguish the quality of stone. Specialized
There are tens of thousands of Chinese stone enterprises, but there are very few companies with their own brands. The world famous brands are unheard of. There is no brand for stone products. For consumers without professional knowledge of stone, it is difficult to distinguish the quality of stone.

Some experts believe that stone and chemical building materials are not the same, because the material is natural and can not be processed later, so the formation of a homogenized brand does have inherent defects, it is not easy to process stone products.

These objective reasons have led some stone production enterprises to relax the pursuit of fine processing of stone products, which is difficult to produce, which also affects the formation of stone famous brands to a certain extent, which also leads to the overall development of China's stone industry.

Due to the market demand, the development of China's stone industry is growing at a double-digit rate every year. Domestic stone consumption demand is still strong in the next few years, and the development speed will remain at double digits. The annual growth rate of stone production will remain at around 10% to 15%.

It can be seen that the future of China's stone industry is full of hope, then, stone enterprises should establish their own brand, with the soul of this enterprise's development and growth, the stone industry will have a more brilliant tomorrow.

How to revitalize China's stone export boom

Under the stimulation of the development of the western part of the country, the revitalization of the northeast, and the 4 trillion domestic demand investment, the development of the domestic stone market is bright, and export enterprises can consider how to transform and expand without affecting exports. Domestic stone market.

Start with the product and change the stylized production ideas. For example, we always pay attention to the development trend of the international construction and home improvement market. Today, there are more and more individualized demands in the market. Based on the needs of the market, we will develop new technologies, new processes, and develop personalized products and high value-added products based on existing products.

Enterprises should go out and strengthen cooperation with the world's leading stone market to establish joint ventures for mutual benefit. Make full use of the resources of the international market, learn from their advanced technology and management methods, and accelerate the implementation of technology updates and management innovations, in order to keep up with the pace of the market.

Enterprises should find a market for their own development, strengthen their own management, establish a stone brand, high-end awareness, the same variety of stone, brand can not only establish a corporate image, expand sales channels, profits can also be guaranteed.

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