Leading the opportunity and wining the world together | Duling Marketing Exchange Seminar Successfully Closed

With the rapid development and landing of IoT technology and smart communities, the development of smart homes is increasingly hot, and smart door locks are undoubtedly the hottest smart products in many smart homes. According to data published in the White Paper 2017 of China Smart Door Lock Industry published by Analysys, the penetration rate of the Chinese smart lock market is less than 3%, and 97% of households have the need to update from mechanical locks to smart locks. The potential market is huge. As early as September 2013, 14 departments such as the National Development and Reform Commission and the Ministry of Industry and Information Technology jointly issued the "National Special Action Plan for the Development of the Internet of Things", clearly cultivating the development of smart homes as a strategic emerging industry. The 12th Five-Year Plan also clearly stated that smart homes will be one of the directions for cultivating and developing strategic emerging industries. The support of national policies and the number of newly-added houses per year will remain relatively high. The size and prospects of China's smart lock market will be considerable. The smart lock industry is already a blue ocean. Grasping opportunities to create value is a matter for business people to think about.

On September 14, 2017, Shanghai Duoling Technology Co., Ltd. and HC Network jointly organized a multi-lingual smart door lock marketing and communication seminar under the theme of “Leadership, win-win”. During the event, Yin Shengzhu, Marketing Director of Shanghai Duoling Technology Co., Ltd. and Doling staff introduced to the guests the contents of the Dingling Internet of Things smart door lock, Duling distribution channel policy and marketing skills, etc., bringing an innovative thought to the scene.

【The event site is full of seats】

As a technology company transformed from the traditional hardware field to the smart home field of the Internet of Things, Duoling knows the essential difference between traditional security and intelligent security, and intelligent security is the concept that leads the user's life in the future. To this end, Duoling has always focused on technology as its core driving force, focusing on the development of the Internet of Things smart door lock security industry. At present, Duoling has become the leading brand in the field of smart door locks in China, and the intelligent door lock brand recommended by China Safety and Security Association. It has repeatedly been invited to participate in the "Electronic Locking Module Module Standard", "Electronic Anti-theft Lock Industry Standard" and "Intelligent Security" of the Ministry of Public Security. Industry Standards, and many other standards related to the drafting and development of smart door locks. At the same time, Doling launched strategic cooperation with Apple, Huawei, China Telecom, and Silver Bay Group to establish a collaborative ecosystem across borders to complement each other and jointly promote the Internet of Things smart door locks. At present, Dooling smart door lock products are popular in individual users, companies, real estate industry, long and short-term rental markets and other fields.

【Dolling has a rich and comprehensive distribution channel】

Yin's introduction enabled the guests to have a deep understanding of Dorian's influence in the field of domestic smart door locks and his achievements in the area of ​​smart security. At the scene, Yin also introduced the new model of multi-ling smart door lock rental.

In 2017, in order to shorten the distance between smart door lock products and users, ordinary users can quickly experience the latest smart door lock products. Doling took the lead in the industry and put forward a new concept of intelligent door lock rental and landing: users to download the smart rental lock After the client app, you can quickly experience the multi-ling KEYWAY smart door lock at the low cost of one dollar per day in the platform. In order to allow the user to have a complete smart door lock experience, Duoling also provides free on-site installation services and post-sale services. Leasing and after-sales service processes can be performed on the Smart Rent Locker app, which is convenient and quick. The Smart Rent Locker is also an app that is developed independently by Doling Technology and launched a new model service that is launched around the Internet of Things smart lock.

At present, the market demand for smart door locks is increasing year by year. For partners, the new model can narrow the distance between ordinary users and hi-tech products, allowing users to experience smart doors faster and more conveniently at a lower cost. Locking services, new models that have these advantages will undoubtedly gain a bigger market.

Click on the image to learn more about the new model content

A large number of guests present at the event had a deep interest in the new model of smart door locks, and they came forward to learn more about the new model and discuss cooperation matters with Doling Technology staff.

[Customer experience to learn more smart smart home products]

The market potential of smart door locks is huge, but at present, due to the low market penetration rate, users do not have enough information about products and policies and need a certain market education process. These factors make the process of distribution promotion more difficult. Doling has extensive experience in marketing and promotion, and can provide partners with free support for professional technical support, marketing guidance, marketing strategies, materials, and other support. At the same time, partners can also enjoy incentives such as equity dividends and luxury car awards.

Drew attaches great importance to the friendly and cooperative relationship with partners and is working hard to build a new generation of channels and marketing service models, continue to dig deep into the potential of intelligent door lock products in market segments, develop smart products with market competitiveness, and continuously enhance corporate competition. Strength and brand value, providing dealers with high-quality hardware and software services for the background of each cooperation area.

[Successful signing customers take a photo with them and receive event prizes]

The activities have achieved good results under the main theme of "Leading ahead and winning the world together." In the future, Duoling will work with partners to fully integrate and leverage its resources, and use better products, comprehensive solutions and caring services to create a better smart home system to meet more opportunities and challenges, and move to a new level. .