How to break through the low-end bathroom

Recently, the “Real Estate and Ceramic Sanitary Industry Cooperation Summit” with the theme of “Industry Linkage and Mold the Future” was successfully held at the China Ceramics Headquarters. The sanitary ware industry has developed in China for more than 30 years. As a downstream industry of the real estate industry, its development trend is largely influenced by the real estate industry. In recent years, the continuous downturn in the real estate industry has made the development of the sanitary ware industry present a relatively weak trend. In an industry with a very close relationship, how to form the interaction between the industrial chains becomes a problem that is urgently needed for sanitary companies.

Hardcover rooms are favored, and high-end sanitary ware products just need to be expanded. At the summit, representatives of real estate industry and bathroom companies represented more than 100 people. The meeting focused on the selection of imported and domestic brands in hardcover housing projects, and the centralized procurement of real estate enterprises hardcover housing projects. The model, the real estate cloud procurement model, and the sanitary electronics business e-commerce sales channels are all topics that are of high concern. During this period, wonderful opinions are frequently presented, bringing an ideological feast to the industry. In the choice of bathroom brands, the real estate business people who came to attend the meeting also conducted in-depth exchanges, and to a certain extent, provided a direction for the development of sanitary companies.

Although the sanitary ware industry as an imported industry, but because of its relatively early development, the development time in the country is not too short. However, at present, most of the domestic high-end sanitary ware market is occupied by foreign brands. With the improvement of people’s material and cultural living standards, the market share of hardcover houses is gradually increasing. In terms of the decoration taste of houses, people’s demand for high-end sanitary ware products has become greater, so that the market share of middle and low end sanitary ware products Will shrink. At the summit, the discussion on industrial interactions undoubtedly provided an opportunity for domestic sanitary companies to develop.

The interaction between the low-end sanitary ware products and the industry chain that can break through from their own advantages has, to a certain extent, promoted the development of the sanitary ware industry, but this does not fundamentally ease the competition in the high-end market of the sanitary ware industry. Foreign sanitary ware companies have many years of operating experience in R&D, production, and sales of their products. Therefore, in the face of different market conditions and risks, the pressure resistance and resilience are slightly better. Domestic sanitary ware companies need to measure the pros and cons as a whole under such market pressure, make risk predictions in advance, increase the overall competitive strength, and expand the sales market while minimizing possible risks.

Although the domestic low-end sanitary ware market cannot compete with foreign high-end sanitary ware companies on the whole, it has its own unique advantages. At present, the market advantages of domestic low-end sanitary ware products lie in low prices, and because of their small scale, the market adaptability of such enterprises is relatively strong. Therefore, the middle and low end sanitary ware companies are grasping the latest developments in the sanitary ware market. More advantages. Always keep an eye on market dynamics, grasp the direction of consumer demand, and carry out small-batch production in advance, and use the flexibility of the company's operations to capture market share.

The dynamics of the real estate industry have always been concerned by the community. As an upstream industry, the market's cooling has a direct impact on the development of downstream industries such as the sanitary ware industry. The ever-changing social development makes the current uncontrollable factors in the sanitary ware market increase. In the context of the high-end market occupied by foreign brands, domestic sanitary ware companies need to be prepared to grasp market information, find their own advantages, and rely on their strengths. Even if the market competition is cruel, but find the right direction, you can find a successful direction!