On the afternoon of October 9, the 2013 Hunan Provincial Governor Quality Awards Conference and the Provincial Quality Work Conference were held in Changsha. Six companies and two individuals, including Good Night Home, won the Governor's Quality Award. Du Jia, deputy secretary of the Hunan Provincial Party Committee and Governor, presented awards to the winners and individuals.
After nearly 30 years of hard work and persistence, Goodnight Home has won the highest level in the province with its excellent technology, perfect enterprise management, advanced innovation planning, market share that has been rising year after year, and confidence in consumption with high quality. Honor, in the customer satisfaction in 2013, the Goodnight Home EIA has the lowest complaint rate and the highest satisfaction. In Cao Zeyun's view, the coexistence of corporate conscience and the rise and fall of enterprises is definitely an inevitable result, but it is also the driving force for further enlargement and strength.
In 1986, Cao Zeyun, the chairman of the late night, founded the Changsha Xi'an Simmons Factory, the predecessor of Goodnight Home, on the bank of Changsha Xiangjiang with 3,000 yuan of venture capital. The successful sale of the first batch of mattresses enabled Cao Zeyun to confidently move toward enterprise operation, from a small batch production workshop to a modern Xi’an Industrial Park integrating production, sales, R&D, training, display and living, and then built throughout the country. More than 200 outlets, products are exported to overseas, Cao Zeyun in the enterprise management has always centered on the "quality is life, products are the character" center, down-to-earth development of a national enterprise.
Recently, the reporter walked into the new industrial park in Changsha, which covers an area of ​​200 mu in Chang'an, visited the high mechanized operation workshop, witnessed the production process of each mattress, and strengthened the confidence of the consumer as a consumer of the Xiang'an brand. . In an interview with Cao Zeyun, the chairman of the company, the reporter also learned more about the management status and future planning of the night. The quality problem is still the core of management, creating a century-old brand, and striving for the industry's first is the company's ambition.
Quality problem is the "top leader" project
Quality is the number one concern of the people's livelihood. The brand of good night is deeply rooted in the hearts of the people and is closely related to the quality of the long-term. Cao Zeyun believes that quality is the life of an enterprise. It is not only the enterprise, but also the management. It must have a conscience. The enterprises that have problems in quality are not up to standard, and the quality problem is often the “top leader†project.
Q: In 2010, in order to implement the “Quality and Prosperity†strategy in depth, Hunan Province issued the “Administrative Measures for the Quality Management Award of the Governor of Hunan Province†and established the Governor Quality Award. How do you view the importance of quality management to the company? Good night. How is the quality control concept?
Cao: As a company, as a boss of a company, you must have a conscience. Responsibility for consumers is responsible for yourself. In this respect, I often say that character determines products, why some companies have problems in quality, the key is Integrity fails, often quality problems are the number one project.
In 1997, we passed the ISO9001, ISO9002 quality management system certification and ISO14001 environmental management system certification. Since then, program management has been carried out in accordance with international standards. Among them, we also implement on-site management, including equipment maintenance, sanitation, etc., from the processing of raw materials, assembly lines, packaging, and finally to the hands of customers, each program has a special supervision.
Q: After-sales service is an important part of a virtuous circle of enterprises and an important factor in attracting consumers. In this regard, how is good night performance implemented?
Cao: Sales can be divided into the world, and services can be determined. Good night also made firm steps to re-establish and integrate the after-sales system. The newly established “Three Hearts†service hotline supervised and followed up on the post-sales treatment of each series, and made strict requirements on the response time of complaints. Establish a “preemptive payment†mechanism, requiring unconditional return and exchange of complaints caused by customers due to product quality. Monthly evaluation of the quality of each series of products, the establishment of a complaints accountability mechanism, the current 400 call center, special after-sales maintenance outlets, "6S" after-sales service evaluation and other projects are about to begin.
A company without innovation is a company without a future.
To grow a company, not only do you have to do a rigorous enterprise management, but keeping pace with the times is the key to a company's development. In Cao Zeyun's view, there are no innovative enterprises and no development enterprises. In this respect, the investment in innovative products and electronic informatization reaches 3% to 5% of sales, and the park achieves 60% mechanization. It has already taken the lead in the industry and will increase investment in the future.
Q: The establishment of the Hunan Provincial Governor Quality Award is intended to enhance the ability and competitiveness of independent innovation. What kind of innovation investment does Goodnight have? What proportion?
Cao: We have a dedicated R&D team with 40 or 50 people engaged in product research and development, product innovation, and product amplification. Companies that do not have innovations are those that have no future and no development. Therefore, we are investing heavily in R&D and innovation, whether it is from investing in talents, technology or capital. Product innovation can drive the benefits of the company, can drive the sales of the entire product, bring comfort to consumers and all aspects of the human body, environmental protection, health, sleep, decompression. High-tech product R&D investment requirements account for 5% to 10% of sales. For the furniture industry, Goodnight's investment is 3% to 5%, which has already taken the lead in the industry and will increase investment in the future. We are the leading enterprise in the furniture industry in Hunan Province and the leader of Hunan, to be the model and list of the industry.
Future development goals: to build a century-old national brand
As the company continues to grow, Goodnight has no peace of mind to be only an excellent enterprise in Hunan. Cao Zeyun, who has a strong national complex, will cast a long-term vision and want to build Goodnight into a century-old brand, to be the leader of the industry and to create a national outstanding national brand.
Q: At present, Goodnight has won the highest honor of Hunan enterprises and completed the top ten mattresses in China. In the future, how will it move?
Cao: The first is to build a century-old brand. This is a long-term development goal. Second, we must be the model of Hunan and even the national model. Keep the top ten and top 100 honors, and even run to the front, so we must work harder, seize the opportunity, and keep pace with the times.
Good night started with a mattress and is now taking the mattress as the center to create a soft-home for sofas, soft beds, bedroom furniture, and guest rooms. Now we have seven or eight factories, with an annual output value of one billion, and Changsha accounting for more than three billion.
In terms of product sales, in the early years, we set the product line in Guangdong, with exports as the mainstay. With the economic downturn, the products are slowly moved to Southeast Asia. Last year, according to the statistics of the China Furniture Association, there was no growth in export sales, and there was even a downward trend. In the future, Goodnight will increase the development of Southeast Asia and the domestic market.
Q: Nowadays, is the consumer market dominated by the post-80s and post-90s, will the position of Goodnight change?
Cao: We always pay attention to the consumption habits of the post-80s and post-90s, including the development of products, the establishment of online stores, the management of information, and other modern marketing tools are constantly being established and improved. It is planned to invest 30 to 40 million to complete information management. The construction of product online stores has been on the right track, but the management of online stores is exploring.
Suzhou furniture editorial report
Graphite Block is a solid shape, which is usually made of artificial Graphite , graphite mould and so on. It also has small graphite blocks made of Flake Graphite , such as a carbon brush. Graphite is mostly powder, such as soil Graphite Powder , flake graphite and other powder.
Graphite blocks for silicon carbide furnace, graphite furnace and other metallurgical furnaces, resistance furnace for lining and conductive materials, and opaque graphite heat exchangers. Widely used in electronics, metallurgy, chemical industry, steel and other fields, the product quality is excellent, the performance is stable.
The function and use of high purity (isostatic pressure) graphite blocks
Production and processing of various materials, specifications of the graphite rods, graphite products, graphite block, graphite block, graphite plate, graphite tubes of rotary kiln, High Purity Graphite crucible, graphite ring, graphite boat graphite products, such as the opposite sex, with high temperature resistance, good thermal conductivity, melting high purity, strong corrosion resistance, long service life, etc. Create the graphite block of special rotary kiln in rotary kiln, including kiln head, kiln tail graphite block and Graphite Seal Block. With long service life, the attached impurity content is very few, with high volume density and strong anti-folding ability.
Graphite, graphite, soft, black grey; It has a greasy feel and can contaminate paper. The hardness is 1 ~ 2, and the hardness can be increased to 3 ~ 5 along the vertical direction with impurities. The proportion is 1. 9 ~ 2. 3. Scope of specific surface area is focused on the 1-20 m2 / g, under the condition of starvation, its melting point above 3000 ℃, is one of the most heat-resistant mineral. It conducts electricity and conducts heat.
There is no pure graphite in nature, which often contains impurities such as SiO2, Al2O3, FeO, CaO, P2O5 and CuO. These impurities often appear in the form of quartz, pyrite, carbonate and other minerals. In addition, there are water, asphalt, CO2, H2, CH4, N2 and other gas parts. Therefore, in addition to determination of fixed carbon content, the content of volatile and ash content must be measured.
The technological properties of Natural Graphite classification graphite are mainly determined by its crystalline form. The crystalline form of graphite minerals has different industrial values and USES.
1. Dense crystalline graphite:
Dense crystalline graphite is also called blocky graphite. Such graphite crystals are clearly visible to the naked eye. The particle diameter is greater than 0. 1mm, which is concentrated in 0.1-1m2/g than surface area, and the crystal is arranged in a disorganized and dense block structure. This kind of: the characteristic of graphite is high grade, the average carbon content is 60 ~ 65 %, sometimes reach 80 ~ 98%, but its malleable and slippery sex is not as good as flake graphite is good.
2. Special Graphite:
Graphene is widely used in industry and is used in almost every industry. Industrial use of synthetic graphite, or special graphite. According to its forming way can be divided into the following kinds.
1. Isostatic pressure graphite, the three high graphite that many people call, but not the third height is isostatic pressure.
2. Pressed graphite.
3. Extruded graphite, mostly electrode material.
(1) processing speed is faster: usually, graphite's machining speed can be 2~5 times faster than that of copper; The discharge process is 2~3 times faster than copper.
The materials are more difficult to deform: the advantages of the thin rib electrode are obvious. The softening point of copper is around 1000 degrees, which can be easily distorted by heat. The sublimation temperature of graphite is 3650 degrees. The thermal expansion coefficient is only 1/30 of copper.
(2) lighter weight: the density of graphite is only 1/5 of copper, and the large electrode can reduce the burden of machine tool (EDM). It is more suitable for use in large mould.
(3) smaller discharge consumption; Because the spark oil also contains C atoms, in edm, high temperature lead to spark came out of the oil C atoms are broken down, turned on the surface of Graphite Electrode form a protective film, compensate the loss of the graphite electrode.
(4) no burrs; After finishing, the copper electrode needs to be repaired by hand to remove the burrs. However, graphite processing has no burrs. It saves a lot of cost and is easier to realize automatic production.
(5) graphite is easier to grind and polish; Because graphite's cutting resistance is only 1/5 of copper, it is easier to grind and polish by hand.
(6) lower material cost and more stable price; Due to rising prices in recent years, and now isotropic graphite copper price is lower, under the same volume, the universality of toyotanso graphite products price is 30% ~ 60% lower than the price of copper, and the price is more stable, short-term price fluctuations is very small.
It is this incomparable advantage that graphite products gradually replace copper as the preferred material for EDM electrode.
Graphite Block
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Fengcheng Ruixing Carbon Products Co., Ltd , http://www.lnfcrxts.com