In recent years, the channels of China's home furnishing industry have undergone great changes. Not only are various new channel models (e-commerce, home living museums, commercial complexes, etc.) constantly appearing, but traditional home stores have also begun to undergo various forms of upgrading. For example, “developing the IKEA-style “life experience†experience consumptionâ€, “refine the structure, precise positioningâ€, “furniture trade-in and group purchaseâ€, “suburbanization development of storesâ€.
Among them, the most obvious channel change is the development of home e-commerce. In recent years, traditional furniture manufacturers and distributors have taken advantage of their respective advantages, or established a store with a third-party platform, or built an independent e-commerce online shopping portal. At the same time, home stores are seeing e-commerce. After the rapid development, they also touched the net and set up their own online shopping malls. For example, the brands such as Hongmei Mall and Ximengbao Online Mall, which were founded by Red Star Macalline Investment, became the new main body in the field of home e-commerce. The e-commerce operation modes of different enterprises are different, showing diverse development trends. But one thing is common, that is - all are trying to complete the online and offline cooperation.
The breakthrough and innovation in 2014 is to seek a multi-channel win-win situation for e-commerce platforms and physical dealers and stores.
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